MBBI - Santander

Santander scores 58% and is ranked 78th overall. It is 2nd in the Financial Services sector. Santander's strengths are Awareness, SEO and Attitudinal Variables. Its weaknesses are ESG, Dependability and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	10%	59th	37%	6th	35%
Accessible	20%	94th	59%	4th	24%
Trustworthy	19%	49th	31%	5th	29%
Relevant	14%	116th	73%	8th	47%
Friendly	17%	64th	41%	4th	24%
Innovative	10%	73rd	46%	11th	65%
For People Like Me	20%	64th	41%	2nd	12%
Dynamic	6%	77th	49%	12th	71%
Customer Focused	18%	66th	42%	3rd	18%
Premium	9%	73rd	46%	5th	29%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	14%	72nd	46%	4th	24%
Values	6%	64th	41%	4th	24%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	13%	61st	39%	4th	24%
Have Your Back	10%	53rd	34%	2nd	12%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	10%	30th	19%	2nd	12%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	80,599	73rd	46%	7th	41%
Youtube Subscribers	17,700	62nd	39%	2nd	12%
Facebook Likes	387,734	88th	56%	5th	29%
Facebook Followers	380,230	90th	57%	5th	29%
Mentions	2,814	99th	63%	7th	41%
Authors	1,673	93rd	59%	6th	35%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	8%	111th	70%	9th	53%
Negative Sentiment	24%	45th	28%	6th	35%
Neutral Sentiment	68%	90th	57%	13th	76%
Sadnesss	4%	98th	62%	8th	47%
Surprise	1%	46th	29%	1st	6%
Anger	34%	12th	8%	1st	6%
Disgust	2%	111th	70%	7th	41%
Fear	3%	49th	31%	3rd	18%
Joy	9%	109th	69%	6th	35%
Neutral	47%	97th	61%	15th	88%
Female	40%	89th	57%	8th	47%
Male	60%	75th	47%	10th	59%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	92%	59th	37%	12th	71%
Search Engine Rankings	38,292	84th	53%	11th	65%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	87%	41st	26%	4th	24%
Logo Recognition	64%	55th	35%	2nd	12%
Advertising Seen	17%	50th	32%	3rd	18%
Recommend	14%	86th	54%	2nd	12%
Net Positive Impression	40%	81st	51%	2nd	12%
Net Negative Impression	18%	26th	16%	5th	29%
Spoken About	12%	51st	32%	2nd	12%
Positive Direction	6%	84th	53%	8th	47%
Sponsorship	10%	8th	5%	2nd	12%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	29%	76th	48%	2nd	12%
Most Likely To Consider	10%	34th	22%	2nd	12%
Current Customer Of	19%	42nd	27%	2nd	12%
Ever Customer Of	28%	68th	43%	1st	6%
Satisfied	37%	135th	85%	2nd	12%
Dissatisfied	9%	45th	28%	5th	29%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	13%	102nd	65%	2nd	12%
Very Poor Quality	5%	34th	22%	6th	35%
Good Value	46%	100th	63%	2nd	12%
Poor Value	20%	39th	25%	4th	24%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	22%	65th	41%	2nd	12%
Negative Impression	13%	31st	20%	5th	29%
Trust To Do The Right Thing	16%	62nd	39%	3rd	18%
Not Trust To Do The Right Thing	14%	32nd	20%	4th	24%
Environment	5%	90th	57%	8th	47%
Social	7%	75th	47%	7th	41%
Proud To Work For	16%	47th	30%	3rd	18%
Embarrassed To Work For	9%	49th	31%	7th	41%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	95%	51st	32%	12th	71%
Best-Practices	67%	153rd	97%	16th	94%
Performance	63%	58th	37%	8th	47%
Good Experience	20%	60th	38%	2nd	12%
Bad Experience	10%	23rd	15%	3rd	18%
Fit Online	13%	92nd	58%	10th	59%