MBBI - SCS

SCS scores 44% and is ranked 140th overall. It is 15th in the Home sector. SCS's strengths are Brandwatch, Quality / Value and Awareness. Its weaknesses are ESG, Dependability and Preference.

Factor Score Rank Percentile Sector Rank Sector Percentile
Brandwatch 65% 62nd 39% 7th 33%
Quality / Value 55% 117th 74% 18th 86%
Awareness 55% 131st 83% 12th 57%
SEO 53% 115th 73% 7th 33%
Social Media 49% 115th 73% 8th 38%
CX 46% 130th 82% 11th 52%
Usage / Satisfaction 43% 135th 85% 16th 76%
Attitudinal Variables 41% 150th 95% 21st 100%
Purpose 40% 145th 92% 18th 86%
ESG 40% 150th 95% 21st 100%
Dependability 35% 143rd 91% 18th 86%
Preference 32% 154th 97% 19th 90%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 1% 157th 99% 21st 100%
Accessible 20% 90th 57% 10th 48%
Trustworthy 5% 152nd 96% 21st 100%
Relevant 12% 132nd 84% 15th 71%
Friendly 13% 92nd 58% 12th 57%
Innovative 3% 154th 97% 20th 95%
For People Like Me 11% 120th 76% 13th 62%
Dynamic 3% 145th 92% 17th 81%
Customer Focused 10% 142nd 90% 21st 100%
Premium 2% 151st 96% 20th 95%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 7% 145th 92% 18th 86%
Values 2% 143rd 91% 16th 76%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 6% 139th 88% 17th 81%
Have Your Back 3% 146th 92% 18th 86%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 0% 154th 97% 19th 90%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 21,826 119th 75% 7th 33%
Youtube Subscribers 1,100 121st 77% 11th 52%
Facebook Likes 70,310 130th 82% 14th 67%
Facebook Followers 71,331 131st 83% 15th 71%
Mentions 5,615 81st 51% 5th 24%
Authors 3,388 81st 51% 5th 24%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 19% 30th 19% 12th 57%
Negative Sentiment 14% 105th 66% 14th 67%
Neutral Sentiment 67% 97th 61% 11th 52%
Sadnesss 7% 58th 37% 7th 33%
Surprise 1% 46th 29% 9th 43%
Anger 19% 42nd 27% 10th 48%
Disgust 3% 82nd 52% 14th 67%
Fear 6% 7th 4% 4th 19%
Joy 24% 40th 25% 13th 62%
Neutral 40% 114th 72% 11th 52%
Female 34% 114th 73% 17th 81%
Male 66% 50th 32% 5th 24%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 82% 123rd 78% 13th 62%
Search Engine Rankings 86,121 51st 32% 16th 76%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 53% 132nd 84% 13th 62%
Logo Recognition 50% 89th 56% 7th 33%
Advertising Seen 19% 42nd 27% 6th 29%
Recommend 6% 136th 86% 15th 71%
Net Positive Impression 24% 134th 85% 16th 76%
Net Negative Impression 13% 50th 32% 2nd 10%
Spoken About 2% 137th 87% 12th 57%
Positive Direction 2% 152nd 96% 19th 90%
Sponsorship 2% 86th 54% 3rd 14%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 14% 142nd 90% 14th 67%
Most Likely To Consider 0% 151st 96% 19th 90%
Current Customer Of 1% 155th 98% 18th 86%
Ever Customer Of 9% 130th 82% 10th 48%
Satisfied 64% 105th 66% 19th 90%
Dissatisfied 11% 32nd 20% 6th 29%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 9% 124th 78% 21st 100%
Very Poor Quality 2% 74th 47% 9th 43%
Good Value 43% 109th 69% 14th 67%
Poor Value 13% 78th 49% 6th 29%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 8% 146th 92% 18th 86%
Negative Impression 9% 58th 37% 2nd 10%
Trust To Do The Right Thing 7% 142nd 90% 18th 86%
Not Trust To Do The Right Thing 6% 86th 54% 4th 19%
Environment 3% 138th 87% 15th 71%
Social 2% 150th 95% 18th 86%
Proud To Work For 4% 154th 97% 19th 90%
Embarrassed To Work For 7% 67th 42% 4th 19%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 82% 112th 71% 11th 52%
Best-Practices 83% 100th 64% 15th 75%
Performance 53% 88th 56% 8th 38%
Good Experience 7% 145th 92% 18th 86%
Bad Experience 4% 68th 43% 3rd 14%
Fit Online 6% 142nd 90% 11th 52%