MBBI - Smyths Toys

Smyths Toys scores 64% and is ranked 56th overall. It is 8th in the Retail sector. Smyths Toys's strengths are Quality / Value, Attitudinal Variables and Brandwatch. Its weaknesses are Purpose, Dependability and Preference.

---

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	11%	55th	35%	10th	48%
Accessible	26%	58th	37%	14th	67%
Trustworthy	20%	45th	28%	13th	62%
Relevant	24%	32nd	20%	10th	48%
Friendly	37%	7th	4%	4th	19%
Innovative	10%	76th	48%	8th	38%
For People Like Me	18%	72nd	46%	14th	67%
Dynamic	8%	47th	30%	5th	24%
Customer Focused	25%	34th	22%	12th	57%
Premium	13%	54th	34%	6th	29%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	11%	97th	61%	11th	52%
Values	2%	140th	89%	19th	90%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	9%	100th	63%	15th	71%
Have Your Back	5%	108th	68%	16th	76%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	2%	118th	75%	14th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	101,370	60th	38%	11th	52%
Youtube Subscribers	1,040,000	9th	6%	2nd	10%
Facebook Likes	901,363	63rd	40%	7th	33%
Facebook Followers	900,551	64th	41%	7th	33%
Mentions	1,766	108th	68%	17th	81%
Authors	1,103	102nd	65%	17th	81%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	12%	61st	39%	10th	48%
Negative Sentiment	14%	105th	66%	11th	52%
Neutral Sentiment	74%	58th	37%	10th	48%
Sadnesss	7%	58th	37%	10th	48%
Surprise	0%	158th	100%	21st	100%
Anger	12%	90th	57%	11th	52%
Disgust	1%	140th	89%	18th	86%
Fear	2%	78th	49%	11th	52%
Joy	14%	80th	51%	13th	62%
Neutral	64%	51st	32%	6th	29%
Female	40%	89th	57%	15th	75%
Male	60%	75th	47%	9th	43%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	75%	149th	94%	19th	90%
Search Engine Rankings	55,111	72nd	46%	11th	52%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	67%	113th	72%	15th	71%
Logo Recognition	45%	124th	78%	10th	48%
Advertising Seen	9%	98th	62%	8th	38%
Recommend	17%	73rd	46%	12th	57%
Net Positive Impression	45%	73rd	46%	17th	81%
Net Negative Impression	2%	146th	92%	20th	95%
Spoken About	6%	95th	60%	16th	76%
Positive Direction	4%	118th	75%	15th	71%
Sponsorship	1%	126th	80%	12th	57%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	24%	88th	56%	15th	71%
Most Likely To Consider	2%	104th	66%	13th	62%
Current Customer Of	5%	110th	70%	15th	71%
Ever Customer Of	26%	78th	49%	16th	76%
Satisfied	81%	30th	19%	7th	33%
Dissatisfied	4%	106th	67%	10th	48%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	26%	33rd	21%	6th	29%
Very Poor Quality	0%	158th	100%	21st	100%
Good Value	61%	63rd	40%	14th	67%
Poor Value	11%	93rd	59%	12th	57%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	18%	91st	58%	15th	71%
Negative Impression	1%	152nd	96%	21st	100%
Trust To Do The Right Thing	12%	89th	56%	12th	57%
Not Trust To Do The Right Thing	3%	128th	81%	11th	52%
Environment	2%	144th	91%	19th	90%
Social	4%	120th	76%	18th	86%
Proud To Work For	10%	96th	61%	8th	38%
Embarrassed To Work For	4%	111th	70%	9th	43%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	69%	153rd	97%	20th	95%
Best-Practices	75%	132nd	84%	15th	71%
Performance	83%	19th	12%	2nd	10%
Good Experience	15%	98th	62%	16th	76%
Bad Experience	1%	148th	94%	18th	86%
Fit Online	17%	65th	41%	7th	33%