MBBI - Sony

Sony scores 70% and is ranked 33rd overall. It is 5th in the Technology sector. Sony's strengths are Attitudinal Variables, Quality / Value and Social Media. Its weaknesses are Purpose, Dependability and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	21%	12th	8%	5th	28%
Accessible	20%	99th	63%	9th	50%
Trustworthy	24%	27th	17%	2nd	11%
Relevant	24%	29th	18%	4th	22%
Friendly	11%	111th	70%	8th	44%
Innovative	30%	15th	9%	6th	33%
For People Like Me	24%	49th	31%	5th	28%
Dynamic	19%	7th	4%	3rd	17%
Customer Focused	16%	87th	55%	8th	44%
Premium	29%	13th	8%	2nd	11%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	13%	78th	49%	5th	28%
Values	3%	133rd	84%	14th	78%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	15%	52nd	33%	4th	22%
Have Your Back	10%	57th	36%	5th	28%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	7%	44th	28%	4th	22%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	121,652	56th	35%	12th	67%
Youtube Subscribers	115,000	31st	20%	8th	44%
Facebook Likes	1,230,470	57th	36%	13th	72%
Facebook Followers	1,202,467	58th	37%	13th	72%
Mentions	430,000	18th	11%	6th	33%
Authors	183,000	19th	12%	6th	33%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	8%	111th	70%	10th	56%
Negative Sentiment	20%	63rd	40%	7th	39%
Neutral Sentiment	72%	70th	44%	10th	56%
Sadnesss	6%	68th	43%	5th	28%
Surprise	0%	158th	100%	18th	100%
Anger	16%	65th	41%	9th	50%
Disgust	1%	140th	89%	15th	83%
Fear	1%	130th	82%	14th	78%
Joy	4%	142nd	90%	15th	83%
Neutral	72%	31st	20%	6th	33%
Female	20%	151st	96%	18th	100%
Male	80%	9th	6%	1st	6%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	89%	71st	45%	6th	33%
Search Engine Rankings	21,178	100th	63%	3rd	17%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	87%	44th	28%	6th	33%
Logo Recognition	50%	96th	61%	9th	50%
Advertising Seen	5%	120th	76%	12th	67%
Recommend	17%	72nd	46%	5th	28%
Net Positive Impression	63%	22nd	14%	2nd	11%
Net Negative Impression	3%	135th	85%	18th	100%
Spoken About	5%	96th	61%	11th	61%
Positive Direction	6%	76th	48%	8th	44%
Sponsorship	4%	43rd	27%	8th	44%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	31%	67th	42%	3rd	17%
Most Likely To Consider	5%	73rd	46%	6th	33%
Current Customer Of	11%	78th	49%	9th	50%
Ever Customer Of	30%	66th	42%	4th	22%
Satisfied	75%	61st	39%	7th	39%
Dissatisfied	4%	93rd	59%	13th	72%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	32%	16th	10%	3rd	17%
Very Poor Quality	1%	110th	70%	14th	78%
Good Value	71%	26th	16%	2nd	11%
Poor Value	9%	118th	75%	13th	72%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	25%	53rd	34%	2nd	11%
Negative Impression	2%	134th	85%	16th	89%
Trust To Do The Right Thing	14%	75th	47%	3rd	17%
Not Trust To Do The Right Thing	6%	90th	57%	18th	100%
Environment	4%	98th	62%	5th	28%
Social	3%	139th	88%	14th	78%
Proud To Work For	15%	50th	32%	4th	22%
Embarrassed To Work For	2%	141st	89%	18th	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	91%	69th	44%	10th	56%
Best-Practices	92%	56th	36%	4th	22%
Performance	56%	77th	49%	6th	35%
Good Experience	21%	57th	36%	5th	28%
Bad Experience	2%	129th	82%	14th	78%
Fit Online	18%	57th	36%	7th	39%