MBBI - SSE

SSE scores 42% and is ranked 144th overall. It is 8th in the Utilities sector. SSE's strengths are SEO, CX and Awareness. Its weaknesses are Attitudinal Variables, Preference and Quality / Value.

Factor Score Rank Percentile Sector Rank Sector Percentile
SEO 59% 88th 56% 8th 73%
CX 58% 65th 41% 4th 36%
Awareness 57% 122nd 77% 6th 55%
Brandwatch 56% 122nd 77% 9th 82%
Social Media 48% 118th 75% 7th 64%
Usage / Satisfaction 45% 130th 82% 9th 82%
Purpose 44% 130th 82% 10th 91%
ESG 40% 149th 94% 10th 91%
Dependability 38% 123rd 78% 8th 73%
Attitudinal Variables 37% 155th 98% 10th 91%
Preference 35% 91st 58% 10th 91%
Quality / Value 35% 157th 99% 10th 91%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 4% 136th 86% 11th 100%
Accessible 10% 150th 95% 8th 73%
Trustworthy 6% 148th 94% 10th 91%
Relevant 12% 136th 86% 6th 55%
Friendly 6% 154th 97% 10th 91%
Innovative 4% 141st 89% 9th 82%
For People Like Me 8% 147th 93% 8th 73%
Dynamic 3% 129th 82% 7th 64%
Customer Focused 7% 155th 98% 10th 91%
Premium 5% 119th 75% 9th 82%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 9% 133rd 84% 10th 91%
Values 4% 96th 61% 9th 82%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 7% 117th 74% 7th 64%
Have Your Back 5% 123rd 78% 9th 82%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 3% 91st 58% 10th 91%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 30,468 107th 68% 7th 64%
Youtube Subscribers 4,600 98th 62% 4th 36%
Facebook Likes 99,433 118th 75% 5th 45%
Facebook Followers 99,839 121st 77% 5th 45%
Mentions 1,182 117th 74% 7th 64%
Authors 1,139 100th 63% 7th 64%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 2% 155th 98% 9th 82%
Negative Sentiment 25% 40th 25% 3rd 27%
Neutral Sentiment 73% 64th 41% 8th 73%
Sadnesss 6% 68th 43% 2nd 18%
Surprise 0% 158th 100% 11th 100%
Anger 25% 28th 18% 2nd 18%
Disgust 2% 111th 70% 6th 55%
Fear 2% 78th 49% 2nd 18%
Joy 4% 142nd 90% 7th 64%
Neutral 61% 53rd 34% 7th 64%
Female 36% 103rd 66% 7th 64%
Male 64% 59th 37% 6th 55%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 86% 88th 56% 7th 64%
Search Engine Rankings 57,069 70th 44% 5th 45%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 61% 124th 78% 7th 64%
Logo Recognition 76% 48th 30% 5th 45%
Advertising Seen 6% 115th 73% 8th 73%
Recommend 6% 138th 87% 9th 82%
Net Positive Impression 16% 153rd 97% 10th 91%
Net Negative Impression 26% 13th 8% 6th 55%
Spoken About 6% 84th 53% 7th 64%
Positive Direction 4% 119th 75% 10th 91%
Sponsorship 6% 28th 18% 5th 45%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 19% 117th 74% 8th 73%
Most Likely To Consider 4% 83rd 53% 7th 64%
Current Customer Of 5% 109th 69% 8th 73%
Ever Customer Of 24% 89th 56% 5th 45%
Satisfied 35% 137th 87% 8th 73%
Dissatisfied 30% 6th 4% 3rd 27%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 4% 150th 95% 10th 91%
Very Poor Quality 11% 7th 4% 2nd 18%
Good Value 20% 156th 99% 9th 82%
Poor Value 39% 7th 4% 4th 36%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 9% 144th 91% 10th 91%
Negative Impression 21% 10th 6% 4th 36%
Trust To Do The Right Thing 8% 131st 83% 10th 91%
Not Trust To Do The Right Thing 23% 9th 6% 3rd 27%
Environment 10% 36th 23% 7th 64%
Social 6% 80th 51% 10th 91%
Proud To Work For 9% 105th 66% 7th 64%
Embarrassed To Work For 19% 12th 8% 6th 55%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 91% 69th 44% 6th 55%
Best-Practices 100% 13th 8% 1st 9%
Performance 86% 16th 10% 2nd 20%
Good Experience 9% 141st 89% 9th 82%
Bad Experience 20% 6th 4% 3rd 27%
Fit Online 12% 106th 67% 8th 73%