MBBI - Staples

Staples scores 54% and is ranked 96th overall. It is 18th in the Retail sector. Staples's strengths are Quality / Value, Brandwatch and ESG. Its weaknesses are Purpose, Dependability and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	5%	117th	74%	15th	71%
Accessible	18%	105th	66%	19th	90%
Trustworthy	13%	95th	60%	19th	90%
Relevant	17%	81st	51%	18th	86%
Friendly	13%	89th	56%	20th	95%
Innovative	6%	123rd	78%	17th	81%
For People Like Me	15%	96th	61%	19th	90%
Dynamic	3%	144th	91%	21st	100%
Customer Focused	16%	89th	56%	20th	95%
Premium	9%	78th	49%	11th	52%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	6%	147th	93%	20th	95%
Values	2%	151st	96%	21st	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	5%	145th	92%	20th	95%
Have Your Back	3%	145th	92%	21st	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	0%	156th	99%	21st	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	19,554	125th	79%	21st	100%
Youtube Subscribers	176,000	22nd	14%	3rd	14%
Facebook Likes	20,688	149th	94%	21st	100%
Facebook Followers	21,194	150th	95%	21st	100%
Mentions	82,000	26th	16%	2nd	10%
Authors	43,000	29th	18%	2nd	10%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	23%	16th	10%	3rd	14%
Negative Sentiment	19%	74th	47%	6th	29%
Neutral Sentiment	58%	137th	87%	18th	86%
Sadnesss	6%	68th	43%	12th	57%
Surprise	0%	158th	100%	21st	100%
Anger	28%	22nd	14%	5th	24%
Disgust	5%	56th	35%	6th	29%
Fear	4%	26th	16%	5th	24%
Joy	26%	35th	22%	7th	33%
Neutral	31%	141st	89%	17th	81%
Female	39%	95th	61%	17th	85%
Male	61%	69th	44%	6th	29%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	100%	16th	10%	1st	5%
Search Engine Rankings	78,371	60th	38%	7th	33%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	72%	101st	64%	14th	67%
Logo Recognition	42%	136th	86%	19th	90%
Advertising Seen	1%	157th	99%	21st	100%
Recommend	8%	126th	80%	20th	95%
Net Positive Impression	30%	111th	70%	20th	95%
Net Negative Impression	5%	105th	66%	13th	62%
Spoken About	0%	158th	100%	21st	100%
Positive Direction	1%	156th	99%	21st	100%
Sponsorship	0%	154th	97%	20th	95%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	19%	114th	72%	20th	95%
Most Likely To Consider	0%	158th	100%	21st	100%
Current Customer Of	1%	155th	98%	21st	100%
Ever Customer Of	25%	82nd	52%	17th	81%
Satisfied	69%	90th	57%	18th	86%
Dissatisfied	5%	82nd	52%	6th	29%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	17%	78th	49%	17th	81%
Very Poor Quality	0%	158th	100%	21st	100%
Good Value	51%	85th	54%	19th	90%
Poor Value	14%	74th	47%	10th	48%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	10%	141st	89%	20th	95%
Negative Impression	2%	132nd	84%	15th	71%
Trust To Do The Right Thing	7%	139th	88%	20th	95%
Not Trust To Do The Right Thing	2%	152nd	96%	20th	95%
Environment	2%	152nd	96%	20th	95%
Social	2%	152nd	96%	21st	100%
Proud To Work For	6%	142nd	90%	19th	90%
Embarrassed To Work For	1%	155th	98%	21st	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	97%	33rd	21%	1st	5%
Best-Practices	83%	100th	64%	12th	57%
Performance	64%	55th	35%	5th	24%
Good Experience	9%	140th	89%	20th	95%
Bad Experience	1%	143rd	91%	16th	76%
Fit Online	13%	93rd	59%	10th	48%