MBBI - Starling

Starling scores 51% and is ranked 113th overall. It is 8th in the Financial Services sector. Starling's strengths are Brandwatch, SEO and CX. Its weaknesses are Dependability, Preference and Usage / Satisfaction.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	8%	77th	49%	8th	47%
Accessible	16%	124th	78%	12th	71%
Trustworthy	10%	114th	72%	11th	65%
Relevant	15%	104th	66%	7th	41%
Friendly	10%	122nd	77%	13th	76%
Innovative	33%	11th	7%	4th	24%
For People Like Me	13%	105th	66%	7th	41%
Dynamic	17%	15th	9%	3rd	18%
Customer Focused	17%	78th	49%	5th	29%
Premium	6%	100th	63%	9th	53%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	13%	74th	47%	5th	29%
Values	4%	92nd	58%	8th	47%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	8%	105th	66%	8th	47%
Have Your Back	6%	94th	59%	8th	47%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	4%	75th	47%	10th	59%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	64,174	80th	51%	9th	53%
Youtube Subscribers	4,440	99th	63%	10th	59%
Facebook Likes	29,898	142nd	90%	13th	76%
Facebook Followers	32,986	141st	89%	13th	76%
Mentions	1,515	111th	70%	11th	65%
Authors	964	106th	67%	9th	53%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	10%	88th	56%	4th	24%
Negative Sentiment	12%	118th	75%	13th	76%
Neutral Sentiment	78%	42nd	27%	7th	41%
Sadnesss	1%	148th	94%	16th	94%
Surprise	0%	158th	100%	17th	100%
Anger	8%	122nd	77%	11th	65%
Disgust	0%	158th	100%	17th	100%
Fear	0%	158th	100%	17th	100%
Joy	4%	142nd	90%	12th	71%
Neutral	87%	9th	6%	4th	24%
Female	43%	69th	44%	5th	29%
Male	57%	99th	63%	14th	82%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	92%	59th	37%	12th	71%
Search Engine Rankings	39,750	83rd	53%	10th	59%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	44%	141st	89%	11th	65%
Logo Recognition	35%	144th	91%	13th	76%
Advertising Seen	11%	84th	53%	7th	41%
Recommend	10%	113th	72%	5th	29%
Net Positive Impression	24%	133rd	84%	12th	71%
Net Negative Impression	6%	98th	62%	16th	94%
Spoken About	8%	71st	45%	7th	41%
Positive Direction	11%	37th	23%	4th	24%
Sponsorship	1%	115th	73%	11th	65%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	19%	115th	73%	7th	41%
Most Likely To Consider	5%	72nd	46%	9th	53%
Current Customer Of	6%	96th	61%	9th	53%
Ever Customer Of	6%	140th	89%	12th	71%
Satisfied	11%	157th	99%	16th	94%
Dissatisfied	1%	141st	89%	15th	88%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	10%	118th	75%	5th	29%
Very Poor Quality	2%	70th	44%	14th	82%
Good Value	33%	140th	89%	12th	71%
Poor Value	10%	108th	68%	12th	71%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	15%	104th	66%	7th	41%
Negative Impression	5%	86th	54%	14th	82%
Trust To Do The Right Thing	12%	87th	55%	8th	47%
Not Trust To Do The Right Thing	8%	69th	44%	13th	76%
Environment	5%	81st	51%	7th	41%
Social	6%	82nd	52%	10th	59%
Proud To Work For	12%	69th	44%	7th	41%
Embarrassed To Work For	6%	76th	48%	13th	76%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	96%	47th	30%	11th	65%
Best-Practices	100%	13th	8%	2nd	12%
Performance	57%	74th	47%	11th	65%
Good Experience	14%	106th	67%	9th	53%
Bad Experience	4%	76th	48%	12th	71%
Fit Online	29%	25th	16%	2nd	12%