MBBI - Superdrug

Superdrug scores 68% and is ranked 40th overall. It is 5th in the Retail sector. Superdrug's strengths are Quality / Value, Attitudinal Variables and ESG. Its weaknesses are Purpose, Dependability and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	7%	81st	51%	11th	52%
Accessible	45%	10th	6%	4th	19%
Trustworthy	24%	28th	18%	10th	48%
Relevant	31%	8th	5%	3rd	14%
Friendly	29%	20th	13%	11th	52%
Innovative	7%	100th	63%	14th	67%
For People Like Me	34%	13th	8%	5th	24%
Dynamic	6%	84th	53%	11th	52%
Customer Focused	28%	22nd	14%	8th	38%
Premium	6%	111th	70%	15th	71%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	11%	106th	67%	13th	62%
Values	5%	90th	57%	10th	48%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	11%	76th	48%	9th	43%
Have Your Back	8%	74th	47%	8th	38%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	5%	62nd	39%	6th	29%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	211,557	41st	26%	5th	24%
Youtube Subscribers	34,500	48th	30%	10th	48%
Facebook Likes	547,167	73rd	46%	9th	43%
Facebook Followers	546,819	75th	47%	9th	43%
Mentions	7,952	68th	43%	11th	52%
Authors	4,625	70th	44%	13th	62%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	7%	126th	80%	20th	95%
Negative Sentiment	7%	142nd	90%	18th	86%
Neutral Sentiment	86%	12th	8%	2nd	10%
Sadnesss	3%	113th	72%	17th	81%
Surprise	0%	158th	100%	21st	100%
Anger	6%	134th	85%	19th	90%
Disgust	2%	111th	70%	15th	71%
Fear	1%	130th	82%	19th	90%
Joy	6%	127th	80%	20th	95%
Neutral	82%	18th	11%	3rd	14%
Female	80%	1st	1%	1st	5%
Male	20%	158th	100%	21st	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	77%	144th	91%	16th	76%
Search Engine Rankings	33,419	86th	54%	14th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	87%	38th	24%	5th	24%
Logo Recognition	46%	113th	72%	3rd	14%
Advertising Seen	8%	106th	67%	9th	43%
Recommend	22%	50th	32%	6th	29%
Net Positive Impression	59%	33rd	21%	8th	38%
Net Negative Impression	4%	128th	81%	18th	86%
Spoken About	11%	54th	34%	7th	33%
Positive Direction	5%	104th	66%	13th	62%
Sponsorship	1%	108th	68%	8th	38%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	36%	45th	28%	3rd	14%
Most Likely To Consider	4%	79th	50%	10th	48%
Current Customer Of	15%	56th	35%	4th	19%
Ever Customer Of	40%	38th	24%	5th	24%
Satisfied	81%	31st	20%	8th	38%
Dissatisfied	2%	128th	81%	15th	71%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	21%	53rd	34%	10th	48%
Very Poor Quality	1%	98th	62%	8th	38%
Good Value	83%	4th	3%	3rd	14%
Poor Value	6%	148th	94%	18th	86%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	23%	61st	39%	6th	29%
Negative Impression	2%	133rd	84%	16th	76%
Trust To Do The Right Thing	15%	72nd	46%	8th	38%
Not Trust To Do The Right Thing	2%	152nd	96%	20th	95%
Environment	7%	56th	35%	4th	19%
Social	7%	68th	43%	8th	38%
Proud To Work For	7%	131st	83%	15th	71%
Embarrassed To Work For	3%	126th	80%	12th	57%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	72%	149th	94%	18th	86%
Best-Practices	67%	153rd	97%	20th	95%
Performance	68%	43rd	28%	4th	19%
Good Experience	19%	68th	43%	8th	38%
Bad Experience	1%	140th	89%	15th	71%
Fit Online	14%	83rd	53%	9th	43%