MBBI - Talk Talk

Talk Talk scores 38% and is ranked 153rd overall. It is 18th in the Technology sector. Talk Talk's strengths are SEO, Awareness and Social Media. Its weaknesses are Dependability, ESG and Preference.

Factor Score Rank Percentile Sector Rank Sector Percentile
SEO 68% 47th 30% 13th 72%
Awareness 54% 134th 85% 17th 94%
Social Media 52% 101st 64% 17th 94%
Brandwatch 49% 149th 94% 18th 100%
CX 42% 139th 88% 14th 78%
Quality / Value 41% 147th 93% 18th 100%
Purpose 38% 149th 94% 18th 100%
Attitudinal Variables 38% 154th 97% 18th 100%
Usage / Satisfaction 38% 147th 93% 18th 100%
Dependability 33% 150th 95% 18th 100%
ESG 33% 157th 99% 18th 100%
Preference 32% 150th 95% 18th 100%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 3% 149th 94% 18th 100%
Accessible 15% 128th 81% 16th 89%
Trustworthy 5% 151st 96% 18th 100%
Relevant 10% 147th 93% 18th 100%
Friendly 8% 139th 88% 14th 78%
Innovative 4% 147th 93% 18th 100%
For People Like Me 7% 149th 94% 18th 100%
Dynamic 3% 137th 87% 18th 100%
Customer Focused 10% 145th 92% 17th 94%
Premium 3% 149th 94% 18th 100%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 6% 148th 94% 18th 100%
Values 1% 154th 97% 18th 100%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 3% 150th 95% 18th 100%
Have Your Back 2% 151st 96% 18th 100%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 1% 150th 95% 18th 100%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 61,583 84th 53% 15th 83%
Youtube Subscribers 0 158th 100% 18th 100%
Facebook Likes 441,958 84th 53% 17th 94%
Facebook Followers 429,426 86th 54% 17th 94%
Mentions 3,972 92nd 58% 17th 94%
Authors 1,514 97th 61% 17th 94%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 7% 126th 80% 13th 72%
Negative Sentiment 31% 15th 9% 3rd 17%
Neutral Sentiment 62% 124th 78% 15th 83%
Sadnesss 4% 98th 62% 10th 56%
Surprise 0% 158th 100% 18th 100%
Anger 50% 4th 3% 1st 6%
Disgust 2% 111th 70% 8th 44%
Fear 1% 130th 82% 14th 78%
Joy 7% 123rd 78% 9th 50%
Neutral 36% 128th 81% 17th 94%
Female 40% 89th 57% 2nd 11%
Male 60% 75th 47% 18th 100%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 92% 59th 37% 2nd 11%
Search Engine Rankings 14,968 109th 69% 5th 28%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 84% 65th 41% 12th 67%
Logo Recognition 45% 122nd 77% 15th 83%
Advertising Seen 15% 64th 41% 7th 39%
Recommend 3% 151st 96% 18th 100%
Net Positive Impression 15% 154th 97% 18th 100%
Net Negative Impression 34% 4th 3% 1st 6%
Spoken About 3% 121st 77% 16th 89%
Positive Direction 3% 140th 89% 18th 100%
Sponsorship 4% 41st 26% 7th 39%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 10% 151st 96% 18th 100%
Most Likely To Consider 0% 153rd 97% 18th 100%
Current Customer Of 4% 120th 76% 17th 94%
Ever Customer Of 13% 119th 75% 17th 94%
Satisfied 30% 140th 89% 18th 100%
Dissatisfied 46% 2nd 1% 1st 6%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 4% 151st 96% 18th 100%
Very Poor Quality 17% 2nd 1% 1st 6%
Good Value 29% 143rd 91% 17th 94%
Poor Value 38% 8th 5% 3rd 17%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 6% 149th 94% 18th 100%
Negative Impression 21% 9th 6% 1st 6%
Trust To Do The Right Thing 4% 152nd 96% 18th 100%
Not Trust To Do The Right Thing 18% 19th 12% 1st 6%
Environment 2% 147th 93% 17th 94%
Social 2% 148th 94% 17th 94%
Proud To Work For 5% 148th 94% 17th 94%
Embarrassed To Work For 15% 18th 11% 1st 6%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 100% 16th 10% 2nd 11%
Best-Practices 67% 153rd 97% 17th 94%
Performance 39% 128th 82% 12th 71%
Good Experience 6% 149th 94% 18th 100%
Bad Experience 17% 12th 8% 1st 6%
Fit Online 16% 70th 44% 12th 67%