MBBI - Tesco

Tesco scores 84% and is ranked 6th overall. It is 1st in the Grocery sector. Tesco's strengths are Awareness, Usage / Satisfaction and Social Media. Its weaknesses are Dependability, Brandwatch and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	15%	25th	16%	1st	8%
Accessible	39%	20th	13%	1st	8%
Trustworthy	18%	66th	42%	5th	42%
Relevant	22%	48th	30%	4th	33%
Friendly	28%	24th	15%	4th	33%
Innovative	7%	114th	72%	9th	75%
For People Like Me	29%	28th	18%	3rd	25%
Dynamic	6%	81st	51%	5th	42%
Customer Focused	28%	19th	12%	6th	50%
Premium	6%	109th	69%	7th	58%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	26%	19th	12%	4th	33%
Values	14%	16th	10%	5th	42%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	29%	6th	4%	1st	8%
Have Your Back	22%	6th	4%	1st	8%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	17%	7th	4%	1st	8%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	651,065	17th	11%	1st	8%
Youtube Subscribers	148,000	24th	15%	2nd	17%
Facebook Likes	2,657,447	37th	23%	1st	8%
Facebook Followers	2,596,182	38th	24%	1st	8%
Mentions	143,000	22nd	14%	1st	8%
Authors	78,000	23rd	15%	1st	8%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	25%	14th	9%	1st	8%
Negative Sentiment	18%	81st	51%	11th	92%
Neutral Sentiment	57%	142nd	90%	12th	100%
Sadnesss	6%	68th	43%	10th	83%
Surprise	0%	158th	100%	12th	100%
Anger	18%	51st	32%	2nd	17%
Disgust	5%	56th	35%	12th	100%
Fear	1%	130th	82%	12th	100%
Joy	4%	142nd	90%	12th	100%
Neutral	66%	45th	28%	2nd	17%
Female	43%	69th	44%	7th	58%
Male	57%	99th	63%	8th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	92%	59th	37%	5th	42%
Search Engine Rankings	4,819	131st	83%	12th	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	92%	2nd	1%	1st	8%
Logo Recognition	96%	1st	1%	1st	8%
Advertising Seen	51%	1st	1%	1st	8%
Recommend	38%	16th	10%	4th	33%
Net Positive Impression	57%	36th	23%	1st	8%
Net Negative Impression	17%	28th	18%	2nd	17%
Spoken About	36%	5th	3%	1st	8%
Positive Direction	17%	14th	9%	3rd	25%
Sponsorship	5%	33rd	21%	2nd	17%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	65%	6th	4%	1st	8%
Most Likely To Consider	22%	3rd	2%	1st	8%
Current Customer Of	50%	5th	3%	1st	8%
Ever Customer Of	87%	1st	1%	1st	8%
Satisfied	67%	94th	59%	3rd	25%
Dissatisfied	11%	34th	22%	4th	33%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	21%	56th	35%	5th	42%
Very Poor Quality	3%	60th	38%	5th	42%
Good Value	73%	24th	15%	3rd	25%
Poor Value	20%	42nd	27%	6th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	44%	8th	5%	2nd	17%
Negative Impression	16%	21st	13%	4th	33%
Trust To Do The Right Thing	31%	7th	4%	2nd	17%
Not Trust To Do The Right Thing	18%	20th	13%	1st	8%
Environment	22%	7th	4%	3rd	25%
Social	27%	3rd	2%	2nd	17%
Proud To Work For	22%	14th	9%	3rd	25%
Embarrassed To Work For	11%	34th	22%	6th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	91%	69th	44%	5th	42%
Best-Practices	92%	56th	36%	6th	50%
Performance	83%	19th	12%	3rd	25%
Good Experience	38%	14th	9%	3rd	25%
Bad Experience	12%	15th	9%	2nd	17%
Fit Online	32%	20th	13%	1st	8%