MBBI - The Co-operative

The Co-operative scores 69% and is ranked 38th overall. It is 8th in the Grocery sector. The Co-operative's strengths are Purpose, Awareness and ESG. Its weaknesses are Social Media, Dependability and Preference.

Factor Score Rank Percentile Sector Rank Sector Percentile
Purpose 83% 8th 5% 1st 8%
Awareness 78% 24th 15% 7th 58%
ESG 72% 19th 12% 2nd 17%
Usage / Satisfaction 69% 25th 16% 6th 50%
Attitudinal Variables 68% 52nd 33% 6th 50%
SEO 67% 49th 31% 6th 50%
Quality / Value 62% 98th 62% 9th 75%
CX 61% 45th 28% 5th 42%
Brandwatch 58% 117th 74% 8th 67%
Social Media 56% 85th 54% 10th 83%
Dependability 56% 18th 11% 6th 50%
Preference 34% 113th 72% 8th 67%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 4% 137th 87% 10th 83%
Accessible 32% 35th 22% 6th 50%
Trustworthy 28% 17th 11% 1st 8%
Relevant 17% 83rd 53% 8th 67%
Friendly 34% 10th 6% 1st 8%
Innovative 8% 97th 61% 6th 50%
For People Like Me 25% 47th 30% 7th 58%
Dynamic 3% 143rd 91% 11th 92%
Customer Focused 30% 10th 6% 1st 8%
Premium 5% 112th 71% 8th 67%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 28% 10th 6% 1st 8%
Values 17% 5th 3% 1st 8%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 24% 14th 9% 4th 33%
Have Your Back 14% 25th 16% 6th 50%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 2% 113th 72% 8th 67%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 179,205 47th 30% 9th 75%
Youtube Subscribers 0 158th 100% 12th 100%
Facebook Likes 422,673 86th 54% 10th 83%
Facebook Followers 427,296 87th 55% 10th 83%
Mentions 9,186 63rd 40% 9th 75%
Authors 5,926 63rd 40% 9th 75%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 9% 99th 63% 9th 75%
Negative Sentiment 26% 32nd 20% 2nd 17%
Neutral Sentiment 65% 109th 69% 8th 67%
Sadnesss 9% 42nd 27% 9th 75%
Surprise 0% 158th 100% 12th 100%
Anger 13% 80th 51% 7th 58%
Disgust 6% 45th 28% 9th 75%
Fear 1% 130th 82% 12th 100%
Joy 10% 105th 66% 7th 58%
Neutral 61% 53rd 34% 3rd 25%
Female 48% 45th 29% 4th 33%
Male 52% 117th 74% 10th 83%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 100% 16th 10% 2nd 17%
Search Engine Rankings 17,014 104th 66% 7th 58%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 88% 30th 19% 9th 75%
Logo Recognition 93% 13th 8% 5th 42%
Advertising Seen 27% 23rd 15% 8th 67%
Recommend 25% 38th 24% 8th 67%
Net Positive Impression 50% 55th 35% 6th 50%
Net Negative Impression 12% 57th 36% 7th 58%
Spoken About 18% 27th 17% 7th 58%
Positive Direction 14% 24th 15% 6th 50%
Sponsorship 2% 76th 48% 6th 50%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 52% 20th 13% 7th 58%
Most Likely To Consider 2% 112th 71% 8th 67%
Current Customer Of 25% 22nd 14% 6th 50%
Ever Customer Of 74% 8th 5% 5th 42%
Satisfied 58% 118th 75% 8th 67%
Dissatisfied 9% 44th 28% 6th 50%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 14% 91st 58% 9th 75%
Very Poor Quality 2% 79th 50% 8th 67%
Good Value 59% 68th 43% 8th 67%
Poor Value 27% 20th 13% 3rd 25%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 34% 26th 16% 7th 58%
Negative Impression 12% 34th 22% 7th 58%
Trust To Do The Right Thing 31% 8th 5% 3rd 25%
Not Trust To Do The Right Thing 8% 72nd 46% 11th 92%
Environment 26% 3rd 2% 1st 8%
Social 32% 1st 1% 1st 8%
Proud To Work For 19% 26th 16% 4th 33%
Embarrassed To Work For 6% 68th 43% 10th 83%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 75% 141st 89% 10th 83%
Best-Practices 83% 100th 64% 10th 83%
Performance 89% 13th 8% 2nd 17%
Good Experience 27% 35th 22% 7th 58%
Bad Experience 7% 44th 28% 8th 67%
Fit Online 9% 127th 80% 10th 83%