MBBI - The Lego Store

The Lego Store scores 72% and is ranked 28th overall. It is 3rd in the Retail sector. The Lego Store's strengths are Attitudinal Variables, Social Media and SEO. Its weaknesses are Usage / Satisfaction, Dependability and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	25%	7th	4%	2nd	10%
Accessible	16%	122nd	77%	21st	100%
Trustworthy	28%	15th	9%	6th	29%
Relevant	21%	52nd	33%	15th	71%
Friendly	34%	12th	8%	6th	29%
Innovative	34%	8th	5%	1st	5%
For People Like Me	16%	86th	54%	18th	86%
Dynamic	19%	10th	6%	1st	5%
Customer Focused	34%	8th	5%	5th	24%
Premium	39%	5th	3%	2nd	10%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	18%	47th	30%	4th	19%
Values	4%	94th	59%	11th	52%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	11%	77th	49%	10th	48%
Have Your Back	6%	91st	58%	13th	62%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	3%	93rd	59%	12th	57%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	921,149	14th	9%	1st	5%
Youtube Subscribers	14,400,000	3rd	2%	1st	5%
Facebook Likes	14,115,653	18th	11%	1st	5%
Facebook Followers	14,318,103	17th	11%	1st	5%
Mentions	556,000	16th	10%	1st	5%
Authors	349,000	12th	8%	1st	5%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	17%	39th	25%	8th	38%
Negative Sentiment	16%	89th	56%	8th	38%
Neutral Sentiment	67%	97th	61%	12th	57%
Sadnesss	7%	58th	37%	10th	48%
Surprise	0%	158th	100%	21st	100%
Anger	10%	107th	68%	12th	57%
Disgust	2%	111th	70%	15th	71%
Fear	2%	78th	49%	11th	52%
Joy	26%	35th	22%	7th	33%
Neutral	53%	76th	48%	9th	43%
Female	40%	89th	57%	15th	75%
Male	60%	75th	47%	9th	43%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	93%	46th	29%	4th	19%
Search Engine Rankings	1,924	139th	88%	21st	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	58%	126th	80%	18th	86%
Logo Recognition	46%	114th	72%	4th	19%
Advertising Seen	5%	128th	81%	13th	62%
Recommend	15%	80th	51%	16th	76%
Net Positive Impression	50%	57th	36%	13th	62%
Net Negative Impression	2%	153rd	97%	21st	100%
Spoken About	6%	88th	56%	13th	62%
Positive Direction	5%	93rd	59%	11th	52%
Sponsorship	1%	134th	85%	17th	81%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	22%	100th	63%	17th	81%
Most Likely To Consider	2%	109th	69%	14th	67%
Current Customer Of	3%	126th	80%	18th	86%
Ever Customer Of	18%	111th	70%	20th	95%
Satisfied	86%	13th	8%	1st	5%
Dissatisfied	0%	158th	100%	21st	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	47%	3rd	2%	3rd	14%
Very Poor Quality	1%	117th	74%	12th	57%
Good Value	52%	81st	51%	18th	86%
Poor Value	22%	31st	20%	3rd	14%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	22%	67th	42%	8th	38%
Negative Impression	2%	140th	89%	18th	86%
Trust To Do The Right Thing	16%	56th	35%	6th	29%
Not Trust To Do The Right Thing	2%	148th	94%	18th	86%
Environment	6%	71st	45%	5th	24%
Social	6%	77th	49%	9th	43%
Proud To Work For	15%	48th	30%	4th	19%
Embarrassed To Work For	1%	153rd	97%	19th	90%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	90%	76th	48%	8th	38%
Best-Practices	92%	56th	36%	6th	29%
Performance	42%	123rd	79%	15th	71%
Good Experience	20%	62nd	39%	5th	24%
Bad Experience	1%	149th	94%	19th	90%
Fit Online	20%	45th	28%	2nd	10%