MBBI - The Range

The Range scores 65% and is ranked 50th overall. It is 5th in the DIY sector. The Range's strengths are Awareness, Usage / Satisfaction and Purpose. Its weaknesses are Dependability, Social Media and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	7%	92nd	58%	6th	60%
Accessible	35%	25th	16%	3rd	30%
Trustworthy	9%	120th	76%	10th	100%
Relevant	22%	43rd	27%	4th	40%
Friendly	22%	42nd	27%	4th	40%
Innovative	7%	101st	64%	3rd	30%
For People Like Me	29%	27th	17%	3rd	30%
Dynamic	8%	54th	34%	2nd	20%
Customer Focused	20%	52nd	33%	4th	40%
Premium	6%	99th	63%	6th	60%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	23%	27th	17%	7th	70%
Values	11%	25th	16%	3rd	30%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	18%	39th	25%	6th	60%
Have Your Back	13%	31st	20%	5th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	10%	24th	15%	3rd	30%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	54,663	89th	56%	4th	40%
Youtube Subscribers	1,630	118th	75%	7th	70%
Facebook Likes	713,260	68th	43%	1st	10%
Facebook Followers	724,255	69th	44%	1st	10%
Mentions	640	130th	82%	7th	70%
Authors	464	123rd	78%	5th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	28%	11th	7%	3rd	30%
Negative Sentiment	15%	96th	61%	5th	50%
Neutral Sentiment	57%	142nd	90%	8th	80%
Sadnesss	1%	148th	94%	7th	70%
Surprise	1%	46th	29%	6th	60%
Anger	50%	4th	3%	2nd	20%
Disgust	2%	111th	70%	6th	60%
Fear	0%	158th	100%	10th	100%
Joy	12%	95th	60%	8th	80%
Neutral	34%	135th	85%	9th	90%
Female	44%	59th	38%	2nd	20%
Male	56%	104th	66%	9th	90%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	99%	19th	12%	2nd	20%
Search Engine Rankings	142,795	40th	25%	5th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	72%	100th	63%	5th	50%
Logo Recognition	81%	40th	25%	7th	70%
Advertising Seen	12%	76th	48%	5th	50%
Recommend	35%	19th	12%	3rd	30%
Net Positive Impression	54%	45th	28%	3rd	30%
Net Negative Impression	10%	68th	43%	1st	10%
Spoken About	21%	23rd	15%	3rd	30%
Positive Direction	16%	17th	11%	3rd	30%
Sponsorship	2%	78th	49%	9th	90%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	56%	17th	11%	3rd	30%
Most Likely To Consider	13%	19th	12%	3rd	30%
Current Customer Of	24%	25th	16%	3rd	30%
Ever Customer Of	61%	17th	11%	4th	40%
Satisfied	77%	55th	35%	4th	40%
Dissatisfied	5%	78th	49%	3rd	30%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	13%	95th	60%	10th	100%
Very Poor Quality	2%	77th	49%	1st	10%
Good Value	73%	23rd	15%	3rd	30%
Poor Value	13%	79th	50%	2nd	20%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	38%	20th	13%	3rd	30%
Negative Impression	11%	46th	29%	1st	10%
Trust To Do The Right Thing	27%	19th	12%	5th	50%
Not Trust To Do The Right Thing	8%	70th	44%	1st	10%
Environment	9%	41st	26%	4th	40%
Social	11%	36th	23%	4th	40%
Proud To Work For	18%	32nd	20%	7th	70%
Embarrassed To Work For	13%	26th	16%	1st	10%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	95%	51st	32%	4th	40%
Best-Practices	67%	153rd	97%	10th	100%
Performance	52%	92nd	59%	5th	50%
Good Experience	35%	15th	9%	3rd	30%
Bad Experience	9%	32nd	20%	1st	10%
Fit Online	21%	43rd	27%	4th	40%