MBBI - Thomas Sanderson

Thomas Sanderson scores 46% and is ranked 132nd overall. It is 10th in the Home sector. Thomas Sanderson's strengths are Brandwatch, Quality / Value and ESG. Its weaknesses are Social Media, Preference and SEO.

---

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	7%	79th	50%	6th	29%
Accessible	10%	151st	96%	19th	90%
Trustworthy	16%	72nd	46%	4th	19%
Relevant	10%	148th	94%	17th	81%
Friendly	8%	138th	87%	20th	95%
Innovative	12%	57th	36%	6th	29%
For People Like Me	11%	123rd	78%	14th	67%
Dynamic	4%	118th	75%	12th	57%
Customer Focused	15%	101st	64%	13th	62%
Premium	39%	6th	4%	2nd	10%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	8%	137th	87%	16th	76%
Values	3%	120th	76%	12th	57%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	9%	91st	58%	6th	29%
Have Your Back	4%	130th	82%	14th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	2%	111th	70%	11th	52%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	390	154th	97%	20th	95%
Youtube Subscribers	231	133rd	84%	15th	71%
Facebook Likes	16,064	151st	96%	21st	100%
Facebook Followers	16,827	151st	96%	21st	100%
Mentions	2,992	98th	62%	6th	29%
Authors	487	121st	77%	10th	48%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	26%	12th	8%	6th	29%
Negative Sentiment	7%	142nd	90%	20th	95%
Neutral Sentiment	67%	97th	61%	11th	52%
Sadnesss	9%	42nd	27%	3rd	14%
Surprise	2%	9th	6%	2nd	10%
Anger	5%	141st	89%	20th	95%
Disgust	4%	68th	43%	10th	48%
Fear	0%	158th	100%	21st	100%
Joy	28%	30th	19%	12th	57%
Neutral	52%	79th	50%	6th	29%
Female	12%	155th	99%	21st	100%
Male	88%	4th	3%	1st	5%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	84%	110th	70%	10th	48%
Search Engine Rankings	964,804	5th	3%	1st	5%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	20%	152nd	96%	18th	86%
Logo Recognition	18%	151st	96%	18th	86%
Advertising Seen	3%	142nd	90%	19th	90%
Recommend	4%	144th	91%	18th	86%
Net Positive Impression	30%	111th	70%	12th	57%
Net Negative Impression	6%	103rd	65%	11th	52%
Spoken About	1%	156th	99%	21st	100%
Positive Direction	2%	150th	95%	18th	86%
Sponsorship	0%	154th	97%	21st	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	11%	149th	94%	18th	86%
Most Likely To Consider	1%	129th	82%	13th	62%
Current Customer Of	1%	146th	92%	12th	57%
Ever Customer Of	5%	144th	91%	14th	67%
Satisfied	82%	23rd	15%	7th	33%
Dissatisfied	7%	54th	34%	11th	52%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	30%	20th	13%	3rd	14%
Very Poor Quality	1%	113th	72%	14th	67%
Good Value	44%	105th	66%	12th	57%
Poor Value	9%	126th	80%	15th	71%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	12%	121st	77%	12th	57%
Negative Impression	2%	147th	93%	16th	76%
Trust To Do The Right Thing	10%	104th	66%	8th	38%
Not Trust To Do The Right Thing	1%	155th	98%	18th	86%
Environment	3%	120th	76%	12th	57%
Social	3%	134th	85%	13th	62%
Proud To Work For	10%	100th	63%	5th	24%
Embarrassed To Work For	1%	156th	99%	19th	90%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	93%	60th	38%	4th	19%
Best-Practices	83%	100th	64%	15th	75%
Performance	79%	25th	16%	2nd	10%
Good Experience	11%	129th	82%	12th	57%
Bad Experience	1%	153rd	97%	18th	86%
Fit Online	5%	151st	96%	18th	86%