MBBI - TK Maxx

TK Maxx scores 59% and is ranked 74th overall. It is 7th in the Fashion sector. TK Maxx's strengths are Awareness, Quality / Value and Usage / Satisfaction. Its weaknesses are Dependability, Preference and CX.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	5%	126th	80%	8th	80%
Accessible	28%	54th	34%	5th	50%
Trustworthy	12%	103rd	65%	6th	60%
Relevant	18%	70th	44%	7th	70%
Friendly	17%	67th	42%	6th	60%
Innovative	12%	56th	35%	4th	40%
For People Like Me	20%	63rd	40%	4th	40%
Dynamic	12%	29th	18%	3rd	30%
Customer Focused	17%	80th	51%	7th	70%
Premium	9%	70th	44%	5th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	18%	45th	28%	4th	40%
Values	8%	45th	28%	6th	60%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	14%	55th	35%	5th	50%
Have Your Back	10%	58th	37%	6th	60%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	7%	46th	29%	7th	70%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	46,834	93rd	59%	10th	100%
Youtube Subscribers	5,410	93rd	59%	10th	100%
Facebook Likes	1,278,578	55th	35%	8th	80%
Facebook Followers	1,289,337	55th	35%	8th	80%
Mentions	487	134th	85%	10th	100%
Authors	279	131st	83%	10th	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	10%	88th	56%	7th	70%
Negative Sentiment	14%	105th	66%	9th	90%
Neutral Sentiment	76%	47th	30%	3rd	30%
Sadnesss	6%	68th	43%	7th	70%
Surprise	1%	46th	29%	6th	60%
Anger	15%	71st	45%	3rd	30%
Disgust	8%	29th	18%	2nd	20%
Fear	7%	4th	3%	1st	10%
Joy	25%	39th	25%	2nd	20%
Neutral	38%	120th	76%	9th	90%
Female	63%	18th	11%	3rd	30%
Male	37%	141st	89%	8th	80%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	78%	134th	85%	10th	100%
Search Engine Rankings	63,228	66th	42%	2nd	20%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	86%	52nd	33%	5th	50%
Logo Recognition	94%	12th	8%	4th	40%
Advertising Seen	17%	51st	32%	6th	60%
Recommend	31%	23rd	15%	6th	60%
Net Positive Impression	47%	66th	42%	5th	50%
Net Negative Impression	14%	42nd	27%	4th	40%
Spoken About	24%	18th	11%	3rd	30%
Positive Direction	14%	25th	16%	6th	60%
Sponsorship	4%	44th	28%	5th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	47%	28th	18%	5th	50%
Most Likely To Consider	8%	41st	26%	7th	70%
Current Customer Of	19%	40th	25%	5th	50%
Ever Customer Of	57%	20th	13%	4th	40%
Satisfied	71%	78th	49%	4th	40%
Dissatisfied	5%	77th	49%	7th	70%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	17%	82nd	52%	5th	50%
Very Poor Quality	3%	49th	31%	5th	50%
Good Value	69%	35th	22%	3rd	30%
Poor Value	13%	83rd	53%	9th	90%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	30%	38th	24%	6th	60%
Negative Impression	9%	57th	36%	7th	70%
Trust To Do The Right Thing	19%	37th	23%	4th	40%
Not Trust To Do The Right Thing	13%	33rd	21%	7th	70%
Environment	10%	35th	22%	6th	60%
Social	9%	45th	28%	6th	60%
Proud To Work For	17%	39th	25%	5th	50%
Embarrassed To Work For	12%	31st	20%	4th	40%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	79%	128th	81%	9th	90%
Best-Practices	67%	153rd	97%	10th	100%
Performance	12%	156th	100%	10th	100%
Good Experience	25%	43rd	27%	5th	50%
Bad Experience	10%	21st	13%	3rd	30%
Fit Online	15%	79th	50%	8th	80%