MBBI - TSB

TSB scores 41% and is ranked 147th overall. It is 14th in the Financial Services sector. TSB's strengths are SEO, Awareness and Brandwatch. Its weaknesses are CX, Usage / Satisfaction and Preference.

Factor Score Rank Percentile Sector Rank Sector Percentile
SEO 59% 89th 56% 10th 59%
Awareness 57% 123rd 78% 8th 47%
Brandwatch 54% 133rd 84% 17th 100%
Social Media 49% 112th 71% 11th 65%
Attitudinal Variables 47% 139th 88% 16th 94%
Purpose 45% 126th 80% 12th 71%
Quality / Value 45% 144th 91% 14th 82%
ESG 43% 138th 87% 14th 82%
Dependability 39% 108th 68% 10th 59%
CX 38% 151st 96% 17th 100%
Usage / Satisfaction 35% 151st 96% 12th 71%
Preference 33% 130th 82% 14th 82%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 3% 144th 91% 15th 88%
Accessible 16% 119th 75% 10th 59%
Trustworthy 17% 71st 45% 7th 41%
Relevant 7% 155th 98% 17th 100%
Friendly 19% 59th 37% 3rd 18%
Innovative 5% 140th 89% 17th 100%
For People Like Me 8% 145th 92% 15th 88%
Dynamic 3% 150th 95% 17th 100%
Customer Focused 16% 87th 55% 6th 35%
Premium 4% 125th 79% 10th 59%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 9% 127th 80% 12th 71%
Values 4% 106th 67% 11th 65%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 8% 109th 69% 11th 65%
Have Your Back 5% 110th 70% 10th 59%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 1% 130th 82% 14th 82%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 56,912 86th 54% 10th 59%
Youtube Subscribers 8,950 79th 50% 5th 29%
Facebook Likes 56,615 137th 87% 12th 71%
Facebook Followers 60,662 138th 87% 12th 71%
Mentions 1,962 106th 67% 9th 53%
Authors 988 104th 66% 8th 47%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 9% 99th 63% 5th 29%
Negative Sentiment 30% 18th 11% 2nd 12%
Neutral Sentiment 61% 131st 83% 17th 100%
Sadnesss 7% 58th 37% 4th 24%
Surprise 0% 158th 100% 17th 100%
Anger 27% 24th 15% 3rd 18%
Disgust 2% 111th 70% 7th 41%
Fear 2% 78th 49% 4th 24%
Joy 8% 117th 74% 7th 41%
Neutral 54% 72nd 46% 14th 82%
Female 47% 48th 31% 2nd 12%
Male 53% 113th 72% 16th 94%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 85% 98th 62% 14th 82%
Search Engine Rankings 57,214 69th 44% 8th 47%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 82% 73rd 46% 6th 35%
Logo Recognition 63% 60th 38% 6th 35%
Advertising Seen 6% 117th 74% 12th 71%
Recommend 4% 145th 92% 13th 76%
Net Positive Impression 23% 138th 87% 13th 76%
Net Negative Impression 19% 24th 15% 4th 24%
Spoken About 1% 146th 92% 16th 94%
Positive Direction 1% 153rd 97% 17th 100%
Sponsorship 3% 60th 38% 8th 47%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 14% 139th 88% 12th 71%
Most Likely To Consider 1% 132nd 84% 14th 82%
Current Customer Of 4% 118th 75% 13th 76%
Ever Customer Of 13% 120th 76% 7th 41%
Satisfied 13% 155th 98% 14th 82%
Dissatisfied 9% 47th 30% 6th 35%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 4% 149th 94% 15th 88%
Very Poor Quality 7% 20th 13% 3rd 18%
Good Value 32% 142nd 90% 14th 82%
Poor Value 19% 47th 30% 6th 35%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 9% 142nd 90% 13th 76%
Negative Impression 13% 30th 19% 4th 24%
Trust To Do The Right Thing 11% 97th 61% 9th 53%
Not Trust To Do The Right Thing 13% 41st 26% 6th 35%
Environment 4% 113th 72% 13th 76%
Social 9% 50th 32% 5th 29%
Proud To Work For 10% 92nd 58% 11th 65%
Embarrassed To Work For 9% 42nd 27% 4th 24%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 77% 133rd 84% 17th 100%
Best-Practices 67% 153rd 97% 16th 94%
Performance 38% 131st 84% 16th 94%
Good Experience 10% 136th 86% 13th 76%
Bad Experience 8% 37th 23% 6th 35%
Fit Online 8% 135th 85% 15th 88%