MBBI - Victoria Plum

Victoria Plum scores 51% and is ranked 114th overall. It is 8th in the Home sector. Victoria Plum's strengths are Brandwatch, Quality / Value and CX. Its weaknesses are Usage / Satisfaction, Dependability and Preference.

Factor Score Rank Percentile Sector Rank Sector Percentile
Brandwatch 73% 22nd 14% 4th 19%
Quality / Value 65% 86th 54% 10th 48%
CX 60% 55th 35% 2nd 10%
ESG 55% 87th 55% 11th 52%
Awareness 53% 135th 85% 13th 62%
SEO 48% 127th 80% 10th 48%
Attitudinal Variables 48% 135th 85% 18th 86%
Purpose 47% 103rd 65% 6th 29%
Social Media 47% 120th 76% 9th 43%
Usage / Satisfaction 43% 133rd 84% 14th 67%
Dependability 40% 96th 61% 6th 29%
Preference 32% 143rd 91% 17th 81%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 7% 85th 54% 7th 33%
Accessible 13% 141st 89% 16th 76%
Trustworthy 9% 122nd 77% 11th 52%
Relevant 13% 125th 79% 13th 62%
Friendly 9% 126th 80% 17th 81%
Innovative 8% 97th 61% 12th 57%
For People Like Me 10% 130th 82% 16th 76%
Dynamic 4% 118th 75% 12th 57%
Customer Focused 12% 129th 82% 18th 86%
Premium 13% 51st 32% 11th 52%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 11% 105th 66% 7th 33%
Values 4% 98th 62% 7th 33%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 9% 90th 57% 5th 24%
Have Your Back 5% 110th 70% 7th 33%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 1% 143rd 91% 17th 81%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 21,798 120th 76% 8th 38%
Youtube Subscribers 4,170 102nd 65% 7th 33%
Facebook Likes 98,589 119th 75% 11th 52%
Facebook Followers 101,924 119th 75% 11th 52%
Mentions 2,252 102nd 65% 7th 33%
Authors 514 119th 75% 9th 43%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 21% 21st 13% 9th 43%
Negative Sentiment 7% 142nd 90% 20th 95%
Neutral Sentiment 72% 70th 44% 6th 29%
Sadnesss 3% 113th 72% 12th 57%
Surprise 0% 158th 100% 21st 100%
Anger 11% 101st 64% 18th 86%
Disgust 5% 56th 35% 6th 29%
Fear 0% 158th 100% 21st 100%
Joy 52% 8th 5% 2nd 10%
Neutral 29% 142nd 90% 17th 81%
Female 54% 31st 20% 12th 57%
Male 46% 134th 85% 13th 62%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 93% 46th 29% 4th 19%
Search Engine Rankings 197,927 32nd 20% 12th 57%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 57% 128th 81% 12th 57%
Logo Recognition 39% 139th 88% 14th 67%
Advertising Seen 8% 107th 68% 15th 71%
Recommend 7% 132nd 84% 13th 62%
Net Positive Impression 24% 132nd 84% 15th 71%
Net Negative Impression 5% 108th 68% 12th 57%
Spoken About 2% 136th 86% 11th 52%
Positive Direction 3% 142nd 90% 15th 71%
Sponsorship 1% 136th 86% 15th 71%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 16% 132nd 84% 12th 57%
Most Likely To Consider 1% 137th 87% 15th 71%
Current Customer Of 1% 150th 95% 15th 71%
Ever Customer Of 6% 140th 89% 13th 62%
Satisfied 74% 67th 42% 16th 76%
Dissatisfied 15% 20th 13% 4th 19%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 15% 87th 55% 12th 57%
Very Poor Quality 2% 84th 53% 10th 48%
Good Value 41% 111th 70% 15th 71%
Poor Value 7% 147th 93% 18th 86%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 12% 124th 78% 13th 62%
Negative Impression 2% 135th 85% 15th 71%
Trust To Do The Right Thing 11% 99th 63% 6th 29%
Not Trust To Do The Right Thing 2% 141st 89% 13th 62%
Environment 3% 140th 89% 16th 76%
Social 3% 143rd 91% 17th 81%
Proud To Work For 6% 136th 86% 14th 67%
Embarrassed To Work For 3% 117th 74% 13th 62%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 97% 33rd 21% 3rd 14%
Best-Practices 92% 56th 36% 7th 35%
Performance 93% 6th 4% 1st 5%
Good Experience 11% 123rd 78% 10th 48%
Bad Experience 2% 118th 75% 12th 57%
Fit Online 9% 128th 81% 7th 33%