MBBI - Vodafone

Vodafone scores 46% and is ranked 133rd overall. It is 17th in the Technology sector. Vodafone's strengths are Social Media, SEO and Brandwatch. Its weaknesses are CX, Dependability and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	6%	98th	62%	15th	83%
Accessible	18%	109th	69%	11th	61%
Trustworthy	7%	143rd	91%	15th	83%
Relevant	15%	106th	67%	15th	83%
Friendly	9%	129th	82%	13th	72%
Innovative	6%	124th	78%	16th	89%
For People Like Me	13%	113th	72%	14th	78%
Dynamic	5%	99th	63%	15th	83%
Customer Focused	13%	124th	78%	15th	83%
Premium	3%	142nd	90%	17th	94%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	7%	140th	89%	17th	94%
Values	2%	145th	92%	17th	94%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	5%	146th	92%	17th	94%
Have Your Back	2%	149th	94%	17th	94%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	2%	127th	80%	16th	89%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	244,938	38th	24%	9th	50%
Youtube Subscribers	59,200	40th	25%	9th	50%
Facebook Likes	1,011,742	61st	39%	15th	83%
Facebook Followers	990,613	63rd	40%	15th	83%
Mentions	60,000	31st	20%	12th	67%
Authors	26,000	35th	22%	11th	61%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	8%	111th	70%	10th	56%
Negative Sentiment	13%	114th	72%	14th	78%
Neutral Sentiment	79%	36th	23%	3rd	17%
Sadnesss	2%	129th	82%	16th	89%
Surprise	0%	158th	100%	18th	100%
Anger	15%	71st	45%	11th	61%
Disgust	3%	82nd	52%	4th	22%
Fear	1%	130th	82%	14th	78%
Joy	4%	142nd	90%	15th	83%
Neutral	75%	24th	15%	5th	28%
Female	21%	149th	95%	17th	94%
Male	79%	11th	7%	2nd	11%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	83%	117th	74%	14th	78%
Search Engine Rankings	12,504	114th	72%	6th	33%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	87%	48th	30%	7th	39%
Logo Recognition	50%	95th	60%	8th	44%
Advertising Seen	12%	78th	49%	10th	56%
Recommend	6%	139th	88%	16th	89%
Net Positive Impression	23%	139th	88%	16th	89%
Net Negative Impression	18%	25th	16%	5th	28%
Spoken About	5%	107th	68%	14th	78%
Positive Direction	4%	128th	81%	17th	94%
Sponsorship	9%	12th	8%	3rd	17%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	15%	136th	86%	16th	89%
Most Likely To Consider	2%	119th	75%	15th	83%
Current Customer Of	6%	102nd	65%	14th	78%
Ever Customer Of	20%	101st	64%	13th	72%
Satisfied	39%	133rd	84%	17th	94%
Dissatisfied	29%	8th	5%	3rd	17%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	6%	146th	92%	17th	94%
Very Poor Quality	7%	19th	12%	4th	22%
Good Value	38%	125th	79%	15th	83%
Poor Value	24%	24th	15%	5th	28%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	9%	143rd	91%	17th	94%
Negative Impression	11%	45th	28%	5th	28%
Trust To Do The Right Thing	5%	149th	94%	17th	94%
Not Trust To Do The Right Thing	10%	56th	35%	6th	33%
Environment	3%	134th	85%	15th	83%
Social	2%	153rd	97%	18th	100%
Proud To Work For	4%	149th	94%	18th	100%
Embarrassed To Work For	9%	40th	25%	4th	22%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	94%	56th	35%	6th	33%
Best-Practices	75%	132nd	84%	13th	72%
Performance	25%	151st	97%	17th	100%
Good Experience	7%	147th	93%	17th	94%
Bad Experience	9%	28th	18%	4th	22%
Fit Online	13%	87th	55%	17th	94%