MBBI - Waitrose

Waitrose scores 75% and is ranked 23rd overall. It is 3rd in the Grocery sector. Waitrose's strengths are Purpose, Attitudinal Variables and Awareness. Its weaknesses are Dependability, Brandwatch and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	11%	43rd	27%	3rd	25%
Accessible	19%	101st	64%	9th	75%
Trustworthy	26%	21st	13%	2nd	17%
Relevant	12%	133rd	84%	10th	83%
Friendly	23%	35th	22%	8th	67%
Innovative	11%	68th	43%	4th	33%
For People Like Me	19%	68th	43%	9th	75%
Dynamic	6%	78th	49%	4th	33%
Customer Focused	30%	11th	7%	2nd	17%
Premium	44%	3rd	2%	1st	8%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	27%	14th	9%	3rd	25%
Values	14%	15th	9%	4th	33%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	24%	15th	9%	5th	42%
Have Your Back	16%	18th	11%	4th	33%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	15%	15th	9%	3rd	25%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	350,180	29th	18%	6th	50%
Youtube Subscribers	239,000	17th	11%	1st	8%
Facebook Likes	507,719	81st	51%	9th	75%
Facebook Followers	515,087	79th	50%	9th	75%
Mentions	29,000	42nd	27%	8th	67%
Authors	22,000	37th	23%	7th	58%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	12%	61st	39%	4th	33%
Negative Sentiment	23%	51st	32%	7th	58%
Neutral Sentiment	65%	109th	69%	8th	67%
Sadnesss	14%	18th	11%	3rd	25%
Surprise	1%	46th	29%	7th	58%
Anger	16%	65th	41%	5th	42%
Disgust	14%	13th	8%	2nd	17%
Fear	3%	49th	31%	7th	58%
Joy	14%	80th	51%	4th	33%
Neutral	38%	120th	76%	11th	92%
Female	38%	99th	63%	11th	92%
Male	62%	63rd	40%	2nd	17%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	91%	65th	41%	8th	67%
Search Engine Rankings	11,789	117th	74%	8th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	88%	28th	18%	8th	67%
Logo Recognition	84%	34th	22%	9th	75%
Advertising Seen	19%	41st	26%	9th	75%
Recommend	30%	24th	15%	5th	42%
Net Positive Impression	48%	61st	39%	7th	58%
Net Negative Impression	13%	51st	32%	5th	42%
Spoken About	16%	35th	22%	9th	75%
Positive Direction	10%	39th	25%	9th	75%
Sponsorship	2%	82nd	52%	8th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	48%	27th	17%	8th	67%
Most Likely To Consider	11%	31st	20%	5th	42%
Current Customer Of	17%	46th	29%	8th	67%
Ever Customer Of	60%	18th	11%	9th	75%
Satisfied	65%	103rd	65%	4th	33%
Dissatisfied	5%	80th	51%	12th	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	43%	4th	3%	1st	8%
Very Poor Quality	1%	124th	78%	10th	83%
Good Value	49%	92nd	58%	9th	75%
Poor Value	30%	16th	10%	1st	8%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	39%	17th	11%	5th	42%
Negative Impression	11%	42nd	27%	9th	75%
Trust To Do The Right Thing	30%	9th	6%	4th	33%
Not Trust To Do The Right Thing	11%	50th	32%	6th	50%
Environment	21%	8th	5%	4th	33%
Social	18%	11th	7%	4th	33%
Proud To Work For	28%	3rd	2%	1st	8%
Embarrassed To Work For	7%	62nd	39%	9th	75%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	100%	16th	10%	1st	8%
Best-Practices	92%	56th	36%	6th	50%
Performance	46%	115th	74%	10th	83%
Good Experience	39%	13th	8%	2nd	17%
Bad Experience	5%	61st	39%	10th	83%
Fit Online	20%	49th	31%	4th	33%