MBBI - Waterstones

Waterstones scores 75% and is ranked 21st overall. It is 2nd in the Retail sector. Waterstones's strengths are Attitudinal Variables, ESG and Quality / Value. Its weaknesses are Usage / Satisfaction, Dependability and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	19%	14th	9%	4th	19%
Accessible	32%	38th	24%	10th	48%
Trustworthy	37%	6th	4%	3rd	14%
Relevant	24%	34th	22%	11th	52%
Friendly	38%	3rd	2%	2nd	10%
Innovative	12%	54th	34%	4th	19%
For People Like Me	34%	14th	9%	6th	29%
Dynamic	10%	43rd	27%	4th	19%
Customer Focused	35%	7th	4%	4th	19%
Premium	33%	10th	6%	3rd	14%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	18%	43rd	27%	2nd	10%
Values	8%	48th	30%	3rd	14%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	16%	45th	28%	3rd	14%
Have Your Back	10%	55th	35%	3rd	14%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	9%	32nd	20%	3rd	14%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	291,957	33rd	21%	3rd	14%
Youtube Subscribers	39,900	45th	28%	9th	43%
Facebook Likes	148,912	109th	69%	16th	76%
Facebook Followers	158,554	109th	69%	16th	76%
Mentions	19,000	50th	32%	5th	24%
Authors	12,000	46th	29%	5th	24%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	18%	34th	22%	6th	29%
Negative Sentiment	11%	122nd	77%	15th	71%
Neutral Sentiment	71%	75th	47%	11th	52%
Sadnesss	11%	28th	18%	6th	29%
Surprise	1%	46th	29%	8th	38%
Anger	8%	122nd	77%	17th	81%
Disgust	2%	111th	70%	15th	71%
Fear	3%	49th	31%	7th	33%
Joy	30%	24th	15%	3rd	14%
Neutral	45%	104th	66%	12th	57%
Female	56%	24th	15%	6th	30%
Male	44%	135th	85%	16th	76%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	82%	123rd	78%	13th	62%
Search Engine Rankings	5,748	127th	80%	20th	95%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	83%	71st	45%	10th	48%
Logo Recognition	44%	129th	82%	15th	71%
Advertising Seen	2%	152nd	96%	19th	90%
Recommend	22%	53rd	34%	7th	33%
Net Positive Impression	66%	8th	5%	2nd	10%
Net Negative Impression	4%	126th	80%	17th	81%
Spoken About	9%	64th	41%	11th	52%
Positive Direction	6%	77th	49%	8th	38%
Sponsorship	1%	134th	85%	17th	81%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	29%	74th	47%	11th	52%
Most Likely To Consider	6%	57th	36%	6th	29%
Current Customer Of	7%	91st	58%	11th	52%
Ever Customer Of	35%	53rd	34%	10th	48%
Satisfied	82%	26th	16%	5th	24%
Dissatisfied	2%	124th	78%	14th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	51%	2nd	1%	2nd	10%
Very Poor Quality	1%	119th	75%	13th	62%
Good Value	67%	39th	25%	9th	43%
Poor Value	17%	57th	36%	7th	33%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	26%	48th	30%	3rd	14%
Negative Impression	2%	141st	89%	19th	90%
Trust To Do The Right Thing	19%	43rd	27%	4th	19%
Not Trust To Do The Right Thing	1%	154th	97%	21st	100%
Environment	5%	88th	56%	7th	33%
Social	9%	51st	32%	4th	19%
Proud To Work For	17%	37th	23%	2nd	10%
Embarrassed To Work For	1%	154th	97%	20th	95%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	96%	47th	30%	3rd	14%
Best-Practices	83%	100th	64%	12th	57%
Performance	52%	92nd	59%	8th	38%
Good Experience	25%	40th	25%	2nd	10%
Bad Experience	1%	152nd	96%	20th	95%
Fit Online	18%	61st	39%	6th	29%