MBBI - Wayfair

Wayfair scores 55% and is ranked 89th overall. It is 5th in the Home sector. Wayfair's strengths are Quality / Value, Awareness and Brandwatch. Its weaknesses are Purpose, Dependability and Preference.

---

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	4%	140th	89%	19th	90%
Accessible	30%	48th	30%	5th	24%
Trustworthy	9%	122nd	77%	11th	52%
Relevant	17%	79th	50%	5th	24%
Friendly	10%	115th	73%	13th	62%
Innovative	15%	39th	25%	4th	19%
For People Like Me	13%	107th	68%	11th	52%
Dynamic	5%	96th	61%	9th	43%
Customer Focused	13%	123rd	78%	17th	81%
Premium	7%	93rd	59%	16th	76%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	11%	100th	63%	6th	29%
Values	5%	88th	56%	5th	24%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	8%	101st	64%	8th	38%
Have Your Back	7%	87th	55%	5th	24%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	4%	77th	49%	5th	24%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	10,987	137th	87%	14th	67%
Youtube Subscribers	0	158th	100%	21st	100%
Facebook Likes	7,903,663	23rd	15%	2nd	10%
Facebook Followers	7,922,004	23rd	15%	2nd	10%
Mentions	23,000	44th	28%	2nd	10%
Authors	9,015	51st	32%	2nd	10%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	8%	111th	70%	18th	86%
Negative Sentiment	22%	55th	35%	5th	24%
Neutral Sentiment	70%	78th	49%	7th	33%
Sadnesss	5%	83rd	53%	9th	43%
Surprise	1%	46th	29%	9th	43%
Anger	15%	71st	45%	14th	67%
Disgust	4%	68th	43%	10th	48%
Fear	2%	78th	49%	12th	57%
Joy	14%	80th	51%	18th	86%
Neutral	59%	56th	35%	4th	19%
Female	54%	31st	20%	12th	57%
Male	46%	134th	85%	13th	62%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	100%	16th	10%	2nd	10%
Search Engine Rankings	60,476	67th	42%	18th	86%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	64%	117th	74%	9th	43%
Logo Recognition	49%	103rd	65%	9th	43%
Advertising Seen	21%	33rd	21%	4th	19%
Recommend	12%	101st	64%	5th	24%
Net Positive Impression	33%	96th	61%	7th	33%
Net Negative Impression	11%	63rd	40%	6th	29%
Spoken About	9%	69th	44%	4th	19%
Positive Direction	8%	64th	41%	4th	19%
Sponsorship	0%	140th	89%	17th	81%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	23%	93rd	59%	5th	24%
Most Likely To Consider	5%	70th	44%	5th	24%
Current Customer Of	6%	103rd	65%	4th	19%
Ever Customer Of	19%	104th	66%	5th	24%
Satisfied	74%	65th	41%	15th	71%
Dissatisfied	10%	37th	23%	8th	38%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	12%	110th	70%	19th	90%
Very Poor Quality	3%	57th	36%	5th	24%
Good Value	52%	80th	51%	6th	29%
Poor Value	11%	94th	59%	8th	38%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	16%	102nd	65%	5th	24%
Negative Impression	6%	75th	47%	5th	24%
Trust To Do The Right Thing	12%	94th	59%	5th	24%
Not Trust To Do The Right Thing	6%	87th	55%	5th	24%
Environment	3%	116th	73%	11th	52%
Social	3%	126th	80%	10th	48%
Proud To Work For	7%	128th	81%	12th	57%
Embarrassed To Work For	4%	100th	63%	9th	43%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	100%	16th	10%	1st	5%
Best-Practices	83%	100th	64%	15th	75%
Performance	53%	88th	56%	8th	38%
Good Experience	13%	114th	72%	6th	29%
Bad Experience	4%	77th	49%	5th	24%
Fit Online	19%	53rd	34%	1st	5%