MBBI - WH Smith

WH Smith scores 57% and is ranked 81st overall. It is 14th in the Retail sector. WH Smith's strengths are Brandwatch, SEO and Attitudinal Variables. Its weaknesses are Purpose, Dependability and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	6%	101st	64%	12th	57%
Accessible	30%	43rd	27%	12th	57%
Trustworthy	26%	22nd	14%	8th	38%
Relevant	15%	96th	61%	20th	95%
Friendly	20%	50th	32%	17th	81%
Innovative	4%	144th	91%	20th	95%
For People Like Me	19%	66th	42%	13th	62%
Dynamic	3%	132nd	84%	20th	95%
Customer Focused	18%	65th	41%	19th	90%
Premium	13%	55th	35%	7th	33%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	7%	142nd	90%	18th	86%
Values	2%	147th	93%	20th	95%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	9%	97th	61%	14th	67%
Have Your Back	4%	132nd	84%	17th	81%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	2%	128th	81%	15th	71%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	66,611	77th	49%	14th	67%
Youtube Subscribers	7,900	82nd	52%	15th	71%
Facebook Likes	66,914	133rd	84%	19th	90%
Facebook Followers	68,542	133rd	84%	19th	90%
Mentions	9,220	61st	39%	8th	38%
Authors	6,156	59th	37%	8th	38%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	7%	126th	80%	20th	95%
Negative Sentiment	14%	105th	66%	11th	52%
Neutral Sentiment	79%	36th	23%	7th	33%
Sadnesss	9%	42nd	27%	8th	38%
Surprise	0%	158th	100%	21st	100%
Anger	9%	112th	71%	14th	67%
Disgust	2%	111th	70%	15th	71%
Fear	4%	26th	16%	5th	24%
Joy	27%	31st	20%	4th	19%
Neutral	49%	90th	57%	10th	48%
Female	44%	59th	38%	10th	50%
Male	56%	104th	66%	12th	57%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	93%	46th	29%	4th	19%
Search Engine Rankings	23,676	99th	63%	15th	71%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	88%	26th	16%	3rd	14%
Logo Recognition	45%	123rd	78%	9th	43%
Advertising Seen	2%	150th	95%	17th	81%
Recommend	15%	79th	50%	15th	71%
Net Positive Impression	47%	65th	41%	15th	71%
Net Negative Impression	13%	47th	30%	3rd	14%
Spoken About	4%	113th	72%	17th	81%
Positive Direction	3%	134th	85%	19th	90%
Sponsorship	1%	130th	82%	14th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	27%	79th	50%	12th	57%
Most Likely To Consider	2%	117th	74%	15th	71%
Current Customer Of	6%	101st	64%	14th	67%
Ever Customer Of	41%	36th	23%	4th	19%
Satisfied	67%	95th	60%	19th	90%
Dissatisfied	7%	57th	36%	3rd	14%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	19%	64th	41%	13th	62%
Very Poor Quality	2%	71st	45%	5th	24%
Good Value	60%	67th	42%	15th	71%
Poor Value	30%	14th	9%	2nd	10%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	19%	82nd	52%	13th	62%
Negative Impression	6%	77th	49%	4th	19%
Trust To Do The Right Thing	12%	93rd	59%	14th	67%
Not Trust To Do The Right Thing	4%	113th	72%	5th	24%
Environment	3%	127th	80%	14th	67%
Social	5%	100th	63%	15th	71%
Proud To Work For	8%	121st	77%	12th	57%
Embarrassed To Work For	3%	129th	82%	14th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	96%	47th	30%	3rd	14%
Best-Practices	92%	56th	36%	6th	29%
Performance	36%	137th	88%	18th	86%
Good Experience	15%	102nd	65%	17th	81%
Bad Experience	3%	92nd	58%	5th	24%
Fit Online	9%	130th	82%	15th	71%