MBBI - WhatsApp

WhatsApp scores 79% and is ranked 16th overall. It is 6th in the Online sector. WhatsApp's strengths are Social Media, Awareness and SEO. Its weaknesses are ESG, Dependability and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	9%	65th	41%	7th	70%
Accessible	43%	14th	9%	4th	40%
Trustworthy	18%	62nd	39%	3rd	30%
Relevant	30%	12th	8%	4th	40%
Friendly	21%	45th	28%	2nd	20%
Innovative	13%	47th	30%	6th	60%
For People Like Me	33%	15th	9%	1st	10%
Dynamic	10%	42nd	27%	8th	80%
Customer Focused	18%	59th	37%	5th	50%
Premium	6%	107th	68%	6th	60%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	22%	31st	20%	6th	60%
Values	11%	23rd	15%	5th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	16%	41st	26%	5th	50%
Have Your Back	17%	14th	9%	2nd	20%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	9%	34th	22%	5th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	4,170,336	8th	5%	5th	50%
Youtube Subscribers	1,730,000	7th	4%	5th	50%
Facebook Likes	33,411,668	11th	7%	5th	50%
Facebook Followers	37,700,577	9th	6%	5th	50%
Mentions	2,000,000	9th	6%	6th	60%
Authors	758,000	8th	5%	6th	60%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	5%	143rd	91%	10th	100%
Negative Sentiment	14%	105th	66%	7th	70%
Neutral Sentiment	81%	27th	17%	1st	10%
Sadnesss	8%	49th	31%	7th	70%
Surprise	0%	158th	100%	10th	100%
Anger	24%	32nd	20%	1st	10%
Disgust	1%	140th	89%	10th	100%
Fear	1%	130th	82%	10th	100%
Joy	16%	69th	44%	5th	50%
Neutral	50%	88th	56%	5th	50%
Female	35%	108th	69%	8th	80%
Male	65%	55th	35%	4th	40%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	85%	98th	62%	9th	90%
Search Engine Rankings	58	151st	96%	5th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	89%	21st	13%	5th	50%
Logo Recognition	88%	23rd	15%	5th	50%
Advertising Seen	12%	79th	50%	8th	80%
Recommend	48%	3rd	2%	1st	10%
Net Positive Impression	63%	23rd	15%	3rd	30%
Net Negative Impression	9%	75th	47%	6th	60%
Spoken About	33%	6th	4%	3rd	30%
Positive Direction	15%	20th	13%	5th	50%
Sponsorship	4%	39th	25%	5th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	60%	9th	6%	3rd	30%
Most Likely To Consider	14%	18th	11%	3rd	30%
Current Customer Of	55%	3rd	2%	2nd	20%
Ever Customer Of	8%	132nd	84%	5th	50%
Satisfied	81%	34th	22%	5th	50%
Dissatisfied	1%	138th	87%	8th	80%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	26%	35th	22%	3rd	30%
Very Poor Quality	2%	65th	41%	7th	70%
Good Value	65%	48th	30%	2nd	20%
Poor Value	9%	119th	75%	8th	80%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	39%	18th	11%	5th	50%
Negative Impression	11%	43rd	27%	5th	50%
Trust To Do The Right Thing	17%	51st	32%	5th	50%
Not Trust To Do The Right Thing	21%	15th	9%	4th	40%
Environment	5%	82nd	52%	8th	80%
Social	8%	56th	35%	7th	70%
Proud To Work For	16%	44th	28%	6th	60%
Embarrassed To Work For	11%	36th	23%	4th	40%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	45%	158th	100%	10th	100%
Best-Practices	100%	13th	8%	3rd	30%
Performance	87%	15th	10%	4th	40%
Good Experience	39%	12th	8%	5th	50%
Bad Experience	7%	45th	28%	7th	70%
Fit Online	42%	8th	5%	5th	50%