MBBI - wikipedia
wikipedia scores 79% and is ranked 15th overall. It is 5th in the Online sector. wikipedia's strengths are SEO, Social Media and CX. Its weaknesses are Brandwatch, Dependability and Preference.
| Question |
Score |
Rank |
Percentile |
Sector Rank |
Sector Percentile |
| Leader |
11% |
50th |
32% |
6th |
60% |
| Accessible |
50% |
3rd |
2% |
1st |
10% |
| Trustworthy |
22% |
39th |
25% |
2nd |
20% |
| Relevant |
35% |
2nd |
1% |
1st |
10% |
| Friendly |
20% |
52nd |
33% |
3rd |
30% |
| Innovative |
18% |
33rd |
21% |
4th |
40% |
| For People Like Me |
29% |
29th |
18% |
5th |
50% |
| Dynamic |
12% |
27th |
17% |
5th |
50% |
| Customer Focused |
18% |
63rd |
40% |
6th |
60% |
| Premium |
5% |
118th |
75% |
8th |
80% |
| Question |
Score |
Rank |
Percentile |
Sector Rank |
Sector Percentile |
| Purpose |
28% |
11th |
7% |
3rd |
30% |
| Values |
12% |
20th |
13% |
4th |
40% |
| Question |
Score |
Rank |
Percentile |
Sector Rank |
Sector Percentile |
| Can Rely On |
18% |
35th |
22% |
3rd |
30% |
| Have Your Back |
16% |
19th |
12% |
5th |
50% |
| Question |
Score |
Rank |
Percentile |
Sector Rank |
Sector Percentile |
| One Preferred |
7% |
45th |
28% |
6th |
60% |
| Question |
Score |
Rank |
Percentile |
Sector Rank |
Sector Percentile |
| Twitter Followers |
631,857 |
19th |
12% |
8th |
80% |
| Youtube Subscribers |
213,000 |
19th |
12% |
7th |
70% |
| Facebook Likes |
5,534,948 |
29th |
18% |
7th |
70% |
| Facebook Followers |
5,585,374 |
28th |
18% |
7th |
70% |
| Mentions |
1,000,000 |
11th |
7% |
7th |
70% |
| Authors |
444,000 |
10th |
6% |
7th |
70% |
| Question |
Score |
Rank |
Percentile |
Sector Rank |
Sector Percentile |
| Positive Sentiment |
6% |
134th |
85% |
8th |
80% |
| Negative Sentiment |
21% |
58th |
37% |
5th |
50% |
| Neutral Sentiment |
73% |
64th |
41% |
5th |
50% |
| Sadnesss |
18% |
8th |
5% |
2nd |
20% |
| Surprise |
1% |
46th |
29% |
2nd |
20% |
| Anger |
18% |
51st |
32% |
4th |
40% |
| Disgust |
7% |
38th |
24% |
1st |
10% |
| Fear |
3% |
49th |
31% |
5th |
50% |
| Joy |
22% |
44th |
28% |
4th |
40% |
| Neutral |
31% |
141st |
89% |
9th |
90% |
| Female |
34% |
114th |
73% |
10th |
100% |
| Male |
66% |
50th |
32% |
2nd |
20% |
| Question |
Score |
Rank |
Percentile |
Sector Rank |
Sector Percentile |
| On-Site Seo |
93% |
46th |
29% |
4th |
40% |
| Search Engine Rankings |
25 |
153rd |
97% |
6th |
60% |
| Question |
Score |
Rank |
Percentile |
Sector Rank |
Sector Percentile |
| Unpromted Awareness |
85% |
61st |
39% |
8th |
80% |
| Logo Recognition |
82% |
36th |
23% |
7th |
70% |
| Advertising Seen |
5% |
120th |
76% |
10th |
100% |
| Recommend |
31% |
22nd |
14% |
6th |
60% |
| Net Positive Impression |
65% |
10th |
6% |
1st |
10% |
| Net Negative Impression |
6% |
101st |
64% |
9th |
90% |
| Spoken About |
14% |
42nd |
27% |
8th |
80% |
| Positive Direction |
13% |
26th |
16% |
6th |
60% |
| Sponsorship |
2% |
82nd |
52% |
9th |
90% |
| Question |
Score |
Rank |
Percentile |
Sector Rank |
Sector Percentile |
| Ever Choose To Use |
51% |
22nd |
14% |
6th |
60% |
| Most Likely To Consider |
5% |
69th |
44% |
8th |
80% |
| Current Customer Of |
31% |
16th |
10% |
7th |
70% |
| Ever Customer Of |
5% |
146th |
92% |
10th |
100% |
| Satisfied |
93% |
2nd |
1% |
1st |
10% |
| Dissatisfied |
1% |
150th |
95% |
10th |
100% |
| Question |
Score |
Rank |
Percentile |
Sector Rank |
Sector Percentile |
| Very Good Quality |
22% |
48th |
30% |
5th |
50% |
| Very Poor Quality |
1% |
115th |
73% |
10th |
100% |
| Good Value |
65% |
51st |
32% |
3rd |
30% |
| Poor Value |
7% |
143rd |
91% |
10th |
100% |
| Question |
Score |
Rank |
Percentile |
Sector Rank |
Sector Percentile |
| Positive Impression |
37% |
21st |
13% |
6th |
60% |
| Negative Impression |
5% |
83rd |
53% |
9th |
90% |
| Trust To Do The Right Thing |
19% |
41st |
26% |
3rd |
30% |
| Not Trust To Do The Right Thing |
10% |
59th |
37% |
9th |
90% |
| Environment |
8% |
52nd |
33% |
4th |
40% |
| Social |
12% |
32nd |
20% |
3rd |
30% |
| Proud To Work For |
19% |
24th |
15% |
5th |
50% |
| Embarrassed To Work For |
5% |
81st |
51% |
9th |
90% |
| Question |
Score |
Rank |
Percentile |
Sector Rank |
Sector Percentile |
| Accessibility |
89% |
86th |
54% |
4th |
40% |
| Best-Practices |
83% |
100th |
64% |
8th |
80% |
| Performance |
90% |
8th |
5% |
3rd |
30% |
| Good Experience |
33% |
19th |
12% |
6th |
60% |
| Bad Experience |
4% |
85th |
54% |
9th |
90% |
| Fit Online |
41% |
9th |
6% |
6th |
60% |