MBBI - Wilko

Wilko scores 68% and is ranked 43rd overall. It is 3rd in the Home sector. Wilko's strengths are Quality / Value, Usage / Satisfaction and ESG. Its weaknesses are Preference, CX and Dependability.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	5%	111th	70%	13th	62%
Accessible	46%	9th	6%	1st	5%
Trustworthy	21%	43rd	27%	3rd	14%
Relevant	24%	33rd	21%	3rd	14%
Friendly	33%	14th	9%	3rd	14%
Innovative	7%	105th	66%	14th	67%
For People Like Me	39%	2nd	1%	1st	5%
Dynamic	5%	92nd	58%	8th	38%
Customer Focused	25%	36th	23%	3rd	14%
Premium	2%	157th	99%	21st	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	17%	55th	35%	3rd	14%
Values	10%	30th	19%	2nd	10%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	19%	32nd	20%	3rd	14%
Have Your Back	13%	34th	22%	2nd	10%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	14%	18th	11%	3rd	14%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	146,742	50th	32%	1st	5%
Youtube Subscribers	2,130	115th	73%	9th	43%
Facebook Likes	538,527	74th	47%	5th	24%
Facebook Followers	559,060	74th	47%	5th	24%
Mentions	1,624	109th	69%	8th	38%
Authors	1,129	101st	64%	6th	29%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	19%	30th	19%	12th	57%
Negative Sentiment	16%	89th	56%	10th	48%
Neutral Sentiment	65%	109th	69%	12th	57%
Sadnesss	8%	49th	31%	5th	24%
Surprise	1%	46th	29%	9th	43%
Anger	17%	57th	36%	12th	57%
Disgust	5%	56th	35%	6th	29%
Fear	2%	78th	49%	12th	57%
Joy	15%	73rd	46%	17th	81%
Neutral	52%	79th	50%	6th	29%
Female	49%	41st	26%	14th	67%
Male	51%	119th	75%	8th	38%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	85%	98th	62%	7th	33%
Search Engine Rankings	84,342	53rd	34%	17th	81%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	82%	74th	47%	2nd	10%
Logo Recognition	55%	70th	44%	1st	5%
Advertising Seen	8%	102nd	65%	14th	67%
Recommend	24%	40th	25%	3rd	14%
Net Positive Impression	62%	28th	18%	3rd	14%
Net Negative Impression	4%	116th	73%	14th	67%
Spoken About	14%	38th	24%	3rd	14%
Positive Direction	9%	52nd	33%	3rd	14%
Sponsorship	1%	127th	80%	14th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	39%	37th	23%	3rd	14%
Most Likely To Consider	17%	9th	6%	3rd	14%
Current Customer Of	24%	24th	15%	2nd	10%
Ever Customer Of	42%	34th	22%	3rd	14%
Satisfied	86%	10th	6%	6th	29%
Dissatisfied	1%	147th	93%	19th	90%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	16%	84th	53%	10th	48%
Very Poor Quality	1%	131st	83%	18th	86%
Good Value	82%	7th	4%	1st	5%
Poor Value	6%	152nd	96%	20th	95%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	31%	33rd	21%	3rd	14%
Negative Impression	3%	119th	75%	12th	57%
Trust To Do The Right Thing	22%	28th	18%	3rd	14%
Not Trust To Do The Right Thing	2%	144th	91%	15th	71%
Environment	5%	76th	48%	4th	19%
Social	9%	47th	30%	2nd	10%
Proud To Work For	10%	98th	62%	4th	19%
Embarrassed To Work For	7%	66th	42%	3rd	14%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	79%	128th	81%	13th	62%
Best-Practices	92%	56th	36%	7th	35%
Performance	46%	115th	74%	12th	57%
Good Experience	23%	47th	30%	3rd	14%
Bad Experience	3%	102nd	65%	8th	38%
Fit Online	12%	103rd	65%	5th	24%