MBBI - Wish

Wish scores 41% and is ranked 148th overall. It is 10th in the Online Retail sector. Wish's strengths are Social Media, SEO and CX. Its weaknesses are Dependability, Attitudinal Variables and ESG.

Factor Score Rank Percentile Sector Rank Sector Percentile
Social Media 74% 29th 18% 3rd 30%
SEO 67% 52nd 33% 4th 40%
CX 63% 34th 22% 6th 60%
Awareness 51% 141st 89% 10th 100%
Brandwatch 47% 151st 96% 8th 80%
Usage / Satisfaction 41% 139th 88% 10th 100%
Quality / Value 39% 152nd 96% 10th 100%
Purpose 38% 152nd 96% 10th 100%
Preference 32% 152nd 96% 10th 100%
Dependability 32% 156th 99% 10th 100%
Attitudinal Variables 32% 156th 99% 10th 100%
ESG 31% 158th 100% 10th 100%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 2% 154th 97% 10th 100%
Accessible 14% 134th 85% 10th 100%
Trustworthy 1% 158th 100% 10th 100%
Relevant 4% 157th 99% 10th 100%
Friendly 7% 150th 95% 10th 100%
Innovative 5% 131st 83% 10th 100%
For People Like Me 4% 156th 99% 10th 100%
Dynamic 5% 106th 67% 10th 100%
Customer Focused 5% 157th 99% 10th 100%
Premium 2% 153rd 97% 7th 70%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 6% 151st 96% 10th 100%
Values 1% 153rd 97% 10th 100%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 2% 156th 99% 10th 100%
Have Your Back 2% 152nd 96% 10th 100%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 1% 152nd 96% 10th 100%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 197,474 44th 28% 3rd 30%
Youtube Subscribers 182,000 21st 13% 2nd 20%
Facebook Likes 39,231,384 8th 5% 1st 10%
Facebook Followers 42,995,924 7th 4% 1st 10%
Mentions 7,255 71st 45% 6th 60%
Authors 5,727 64th 41% 4th 40%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 7% 126th 80% 9th 90%
Negative Sentiment 30% 18th 11% 3rd 30%
Neutral Sentiment 63% 120th 76% 8th 80%
Sadnesss 21% 6th 4% 1st 10%
Surprise 0% 158th 100% 10th 100%
Anger 38% 7th 4% 2nd 20%
Disgust 2% 111th 70% 6th 60%
Fear 1% 130th 82% 8th 80%
Joy 5% 131st 83% 10th 100%
Neutral 33% 136th 86% 9th 90%
Female 31% 127th 81% 10th 100%
Male 69% 38th 24% 1st 10%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 92% 59th 37% 7th 70%
Search Engine Rankings 15,207 108th 68% 7th 70%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 47% 139th 88% 10th 100%
Logo Recognition 71% 52nd 33% 9th 90%
Advertising Seen 9% 100th 63% 10th 100%
Recommend 4% 149th 94% 10th 100%
Net Positive Impression 10% 157th 99% 10th 100%
Net Negative Impression 48% 1st 1% 1st 10%
Spoken About 5% 105th 66% 10th 100%
Positive Direction 2% 148th 94% 10th 100%
Sponsorship 1% 106th 67% 9th 90%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 13% 148th 94% 10th 100%
Most Likely To Consider 0% 157th 99% 10th 100%
Current Customer Of 3% 130th 82% 9th 90%
Ever Customer Of 20% 103rd 65% 9th 90%
Satisfied 39% 134th 85% 10th 100%
Dissatisfied 36% 3rd 2% 1st 10%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 1% 158th 100% 10th 100%
Very Poor Quality 33% 1st 1% 1st 10%
Good Value 28% 145th 92% 10th 100%
Poor Value 39% 6th 4% 1st 10%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 6% 151st 96% 10th 100%
Negative Impression 44% 2nd 1% 1st 10%
Trust To Do The Right Thing 3% 156th 99% 10th 100%
Not Trust To Do The Right Thing 35% 3rd 2% 1st 10%
Environment 3% 136th 86% 10th 100%
Social 3% 141st 89% 10th 100%
Proud To Work For 5% 146th 92% 10th 100%
Embarrassed To Work For 35% 1st 1% 1st 10%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 92% 64th 41% 6th 60%
Best-Practices 100% 13th 8% 1st 10%
Performance 90% 8th 5% 1st 10%
Good Experience 7% 148th 94% 10th 100%
Bad Experience 34% 1st 1% 1st 10%
Fit Online 25% 34th 22% 10th 100%