MBBI - Wren

Wren scores 45% and is ranked 136th overall. It is 12th in the Home sector. Wren's strengths are Brandwatch, Awareness and Quality / Value. Its weaknesses are Usage / Satisfaction, Dependability and Preference.

Factor Score Rank Percentile Sector Rank Sector Percentile
Brandwatch 60% 102nd 65% 16th 76%
Awareness 56% 128th 81% 11th 52%
Quality / Value 54% 120th 76% 19th 90%
Attitudinal Variables 50% 124th 78% 14th 67%
CX 50% 110th 70% 9th 43%
SEO 47% 128th 81% 11th 52%
ESG 46% 125th 79% 17th 81%
Purpose 45% 122nd 77% 12th 57%
Social Media 45% 127th 80% 11th 52%
Usage / Satisfaction 43% 136th 86% 17th 81%
Dependability 38% 124th 78% 13th 62%
Preference 35% 100th 63% 6th 29%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 7% 86th 54% 8th 38%
Accessible 13% 139th 88% 15th 71%
Trustworthy 9% 130th 82% 17th 81%
Relevant 11% 142nd 90% 16th 76%
Friendly 8% 135th 85% 19th 90%
Innovative 11% 64th 41% 8th 38%
For People Like Me 10% 137th 87% 18th 86%
Dynamic 7% 62nd 39% 5th 24%
Customer Focused 13% 120th 76% 16th 76%
Premium 17% 35th 22% 9th 43%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 11% 112th 71% 10th 48%
Values 2% 144th 91% 17th 81%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 7% 119th 75% 13th 62%
Have Your Back 4% 124th 78% 11th 52%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 2% 100th 63% 6th 29%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 47,588 92nd 58% 3rd 14%
Youtube Subscribers 7,880 83rd 53% 2nd 10%
Facebook Likes 105,790 117th 74% 10th 48%
Facebook Followers 114,053 116th 73% 9th 43%
Mentions 197 147th 93% 17th 81%
Authors 166 142nd 90% 15th 71%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 32% 9th 6% 5th 24%
Negative Sentiment 15% 96th 61% 12th 57%
Neutral Sentiment 53% 147th 93% 16th 76%
Sadnesss 2% 129th 82% 14th 67%
Surprise 1% 46th 29% 9th 43%
Anger 24% 32nd 20% 6th 29%
Disgust 7% 38th 24% 4th 19%
Fear 2% 78th 49% 12th 57%
Joy 28% 30th 19% 12th 57%
Neutral 36% 128th 81% 13th 62%
Female 65% 14th 9% 7th 33%
Male 35% 148th 94% 15th 71%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 84% 110th 70% 10th 48%
Search Engine Rankings 214,171 31st 20% 11th 52%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 53% 134th 85% 14th 67%
Logo Recognition 49% 100th 63% 8th 38%
Advertising Seen 21% 32nd 20% 3rd 14%
Recommend 6% 137th 87% 16th 76%
Net Positive Impression 22% 141st 89% 19th 90%
Net Negative Impression 11% 61st 39% 5th 24%
Spoken About 6% 90th 57% 5th 24%
Positive Direction 3% 132nd 84% 12th 57%
Sponsorship 1% 116th 73% 11th 52%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 14% 144th 91% 16th 76%
Most Likely To Consider 1% 131st 83% 14th 67%
Current Customer Of 1% 147th 93% 13th 62%
Ever Customer Of 3% 152nd 96% 17th 81%
Satisfied 78% 47th 30% 11th 52%
Dissatisfied 11% 33rd 21% 7th 33%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 13% 96th 61% 13th 62%
Very Poor Quality 6% 21st 13% 1st 5%
Good Value 40% 117th 74% 17th 81%
Poor Value 15% 65th 41% 5th 24%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 14% 112th 71% 7th 33%
Negative Impression 9% 59th 37% 3rd 14%
Trust To Do The Right Thing 10% 107th 68% 9th 43%
Not Trust To Do The Right Thing 8% 73rd 46% 2nd 10%
Environment 2% 146th 92% 18th 86%
Social 3% 131st 83% 11th 52%
Proud To Work For 8% 115th 73% 8th 38%
Embarrassed To Work For 5% 89th 56% 5th 24%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 74% 144th 91% 18th 86%
Best-Practices 83% 100th 64% 15th 75%
Performance 67% 47th 30% 4th 19%
Good Experience 11% 127th 80% 11th 52%
Bad Experience 6% 51st 32% 2nd 10%
Fit Online 7% 140th 89% 10th 48%