MBBI - YouTube

YouTube scores 82% and is ranked 9th overall. It is 3rd in the Online sector. YouTube's strengths are Social Media, SEO and Awareness. Its weaknesses are ESG, Dependability and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	14%	29th	18%	3rd	30%
Accessible	47%	6th	4%	3rd	30%
Trustworthy	11%	107th	68%	7th	70%
Relevant	33%	6th	4%	3rd	30%
Friendly	20%	53rd	34%	4th	40%
Innovative	19%	28th	18%	3rd	30%
For People Like Me	29%	24th	15%	3rd	30%
Dynamic	19%	8th	5%	1st	10%
Customer Focused	17%	71st	45%	7th	70%
Premium	9%	71st	45%	4th	40%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	26%	17th	11%	4th	40%
Values	14%	14th	9%	2nd	20%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	15%	50th	32%	6th	60%
Have Your Back	17%	16th	10%	4th	40%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	10%	23rd	15%	4th	40%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	75,161,663	1st	1%	1st	10%
Youtube Subscribers	33,000,000	1st	1%	1st	10%
Facebook Likes	86,946,766	2nd	1%	1st	10%
Facebook Followers	104,593,836	2nd	1%	1st	10%
Mentions	14,000,000	1st	1%	1st	10%
Authors	4,000,000	2nd	1%	2nd	20%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	11%	68th	43%	4th	40%
Negative Sentiment	13%	114th	72%	9th	90%
Neutral Sentiment	76%	47th	30%	4th	40%
Sadnesss	3%	113th	72%	10th	100%
Surprise	0%	158th	100%	10th	100%
Anger	10%	107th	68%	10th	100%
Disgust	2%	111th	70%	9th	90%
Fear	1%	130th	82%	10th	100%
Joy	12%	95th	60%	8th	80%
Neutral	72%	31st	20%	1st	10%
Female	42%	78th	50%	6th	60%
Male	58%	89th	56%	7th	70%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	92%	59th	37%	6th	60%
Search Engine Rankings	8	156th	99%	8th	80%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	91%	8th	5%	3rd	30%
Logo Recognition	95%	7th	4%	2nd	20%
Advertising Seen	23%	27th	17%	4th	40%
Recommend	46%	6th	4%	3rd	30%
Net Positive Impression	62%	24th	15%	4th	40%
Net Negative Impression	9%	78th	49%	8th	80%
Spoken About	36%	4th	3%	2nd	20%
Positive Direction	18%	11th	7%	3rd	30%
Sponsorship	4%	38th	24%	4th	40%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	67%	5th	3%	2nd	20%
Most Likely To Consider	16%	14th	9%	2nd	20%
Current Customer Of	52%	4th	3%	3rd	30%
Ever Customer Of	9%	128th	81%	4th	40%
Satisfied	83%	18th	11%	3rd	30%
Dissatisfied	4%	89th	56%	5th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	22%	49th	31%	6th	60%
Very Poor Quality	2%	67th	42%	8th	80%
Good Value	65%	53rd	34%	4th	40%
Poor Value	11%	101st	64%	7th	70%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	45%	7th	4%	1st	10%
Negative Impression	9%	56th	35%	8th	80%
Trust To Do The Right Thing	14%	74th	47%	6th	60%
Not Trust To Do The Right Thing	20%	17th	11%	5th	50%
Environment	8%	51st	32%	3rd	30%
Social	10%	40th	25%	4th	40%
Proud To Work For	20%	21st	13%	4th	40%
Embarrassed To Work For	9%	41st	26%	5th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	75%	141st	89%	9th	90%
Best-Practices	75%	132nd	84%	9th	90%
Performance	56%	77th	49%	10th	100%
Good Experience	42%	8th	5%	3rd	30%
Bad Experience	7%	42nd	27%	6th	60%
Fit Online	48%	5th	3%	2nd	20%