MBBI - Andrex

Andrex scores 56% and is ranked 86th overall. It is 12th in the Personal Care sector. Andrex's strengths are Quality / Value, Awareness and Attitudinal Variables. Its weaknesses are Social Media, Preference and SEO.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	19%	15th	9%	1st	6%
Accessible	21%	79th	50%	11th	61%
Trustworthy	24%	32nd	20%	9th	50%
Relevant	21%	55th	35%	7th	39%
Friendly	20%	54th	34%	2nd	11%
Innovative	5%	133rd	84%	14th	78%
For People Like Me	25%	45th	28%	9th	50%
Dynamic	2%	153rd	97%	17th	94%
Customer Focused	15%	99th	63%	9th	50%
Premium	22%	19th	12%	1st	6%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	14%	69th	44%	7th	39%
Values	6%	71st	45%	6th	33%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	15%	51st	32%	9th	50%
Have Your Back	12%	44th	28%	6th	33%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	7%	42nd	27%	5th	28%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	2,388	151st	96%	13th	72%
Youtube Subscribers	954	124th	78%	16th	89%
Facebook Likes	507,725	80th	51%	9th	50%
Facebook Followers	468,617	84th	53%	9th	50%
Mentions	1,174	119th	75%	16th	89%
Authors	414	124th	78%	18th	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	18%	34th	22%	5th	28%
Negative Sentiment	25%	40th	25%	5th	28%
Neutral Sentiment	57%	142nd	90%	16th	89%
Sadnesss	16%	12th	8%	2nd	11%
Surprise	0%	158th	100%	18th	100%
Anger	7%	128th	81%	11th	61%
Disgust	39%	2nd	1%	1st	6%
Fear	1%	130th	82%	17th	94%
Joy	20%	50th	32%	8th	44%
Neutral	17%	154th	97%	18th	100%
Female	29%	136th	87%	15th	83%
Male	71%	26th	16%	4th	22%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	82%	123rd	78%	15th	83%
Search Engine Rankings	1,777,149	2nd	1%	2nd	11%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	85%	60th	38%	8th	44%
Logo Recognition	54%	72nd	46%	3rd	17%
Advertising Seen	15%	60th	38%	4th	22%
Recommend	23%	44th	28%	4th	22%
Net Positive Impression	65%	12th	8%	4th	22%
Net Negative Impression	1%	155th	98%	17th	94%
Spoken About	5%	97th	61%	3rd	17%
Positive Direction	5%	90th	57%	4th	22%
Sponsorship	0%	154th	97%	16th	89%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	35%	47th	30%	3rd	17%
Most Likely To Consider	7%	48th	30%	5th	28%
Current Customer Of	17%	49th	31%	4th	22%
Ever Customer Of	41%	37th	23%	3rd	17%
Satisfied	76%	60th	38%	11th	61%
Dissatisfied	3%	108th	68%	7th	39%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	34%	12th	8%	3rd	17%
Very Poor Quality	1%	128th	81%	15th	83%
Good Value	65%	50th	32%	10th	56%
Poor Value	22%	32nd	20%	2nd	11%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	28%	47th	30%	7th	39%
Negative Impression	2%	143rd	91%	15th	83%
Trust To Do The Right Thing	17%	55th	35%	8th	44%
Not Trust To Do The Right Thing	3%	130th	82%	14th	78%
Environment	8%	47th	30%	1st	6%
Social	8%	59th	37%	3rd	17%
Proud To Work For	11%	83rd	53%	12th	67%
Embarrassed To Work For	3%	116th	73%	4th	22%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	82%	112th	71%	16th	89%
Best-Practices	75%	132nd	84%	17th	94%
Performance	48%	108th	69%	16th	89%
Good Experience	22%	52nd	33%	9th	50%
Bad Experience	2%	129th	82%	10th	56%
Fit Online	11%	115th	73%	14th	78%