MBBI - Personal Care

ASOS (Fashion) - 65% Aldi (Grocery) - 74% Amazon (Online Retail) - 97% Andrex (Personal Care) - 56% Android (Technology) - 75% Ao.com (Online Retail) - 68% Apple (Technology) - 75% Aquafresh (Personal Care) - 52% Argos (Retail) - 69% Asda (Grocery) - 71% Atom (Financial Services) - 41% B&M (Retail) - 64% B&Q (DIY) - 82% BBC iPlayer (Online) - 81% BT (Utilities) - 59% Barclays (Financial Services) - 52% Bensons for Beds (Home) - 43% Boohoo.com (Fashion) - 53% Boots (Retail) - 67% Braun (Personal Care) - 61% British Gas (Utilities) - 52% Carpetright (Home) - 44% Centrica (Utilities) - 34% Chase (Financial Services) - 47% Co-op bank (Financial Services) - 49% Colgate (Personal Care) - 70% Cox & Cox (Home) - 45% Currys (Technology) - 55% DFS (Home) - 46% Dettol (Personal Care) - 64% Dove (Personal Care) - 71% Dreams (Home) - 52% Dunelm (Home) - 72% E.ON (Utilities) - 47% E45 (Personal Care) - 59% EDF (Utilities) - 47% EE (Technology) - 51% Ebay (Online Retail) - 88% Etsy (Online Retail) - 91% Facebook (Online) - 60% Furniture Village (Home) - 48% Gillette (Personal Care) - 60% Google (Online) - 87% Green Energy (Utilities) - 38% Groupon (Online Retail) - 54% Gumtree (Online Retail) - 52% H&M (Fashion) - 73% HP (Technology) - 64% HSBC (Financial Services) - 58% Halfords (Retail) - 58% Hammonds Bedrooms (Home) - 34% Head & Shoulders (Personal Care) - 58% Herbal Essences (Personal Care) - 52% Hive (Technology) - 46% Holland & Barrett (Grocery) - 61% Home Bargains (Retail) - 57% Homebase (DIY) - 68% Howdens (DIY) - 55% IKEA (Home) - 82% Iceland (Grocery) - 60% Instagram (Online) - 63% Intel (Technology) - 64% Jewson (DIY) - 52% John Lewis (Retail) - 77% Kleenex (Personal Care) - 56% LG (Technology) - 66% Lidl (Grocery) - 72% Linkedin (Online) - 59% Lloyds (Financial Services) - 54% Lloyds Pharmacy (Retail) - 55% Loaf (Home) - 45% Londis (Grocery) - 31% Lush (Retail) - 64% Lynx (Personal Care) - 46% Made.com (Home) - 58% Magnet (Home) - 43% Marks & Spencer (Fashion) - 85% Matalan (Fashion) - 57% Metro (Financial Services) - 41% Microsoft (Technology) - 73% Monzo (Financial Services) - 51% Morrisons (Grocery) - 70% Nationwide (Financial Services) - 70% Netflix (Online) - 82% Next (Fashion) - 74% Nike (Fashion) - 78% Nintendo (Technology) - 59% Nivea (Personal Care) - 67% Nokia (Technology) - 59% Notonthehighstreet (Online Retail) - 76% O2 (Technology) - 51% Oak Furniture Land (Home) - 53% Ocado (Online Retail) - 62% Octopus Energy (Utilities) - 67% Oral B (Personal Care) - 67% Ovo (Utilities) - 47% Pantene (Personal Care) - 51% Pets at Home (Retail) - 62% Poundland (Retail) - 52% Primark (Fashion) - 67% RBS (Financial Services) - 41% Revolut (Financial Services) - 51% Rightmove (Online) - 57% Robert Dyas (Retail) - 54% SCS (Home) - 44% SSE (Utilities) - 42% Sainsbury's (Grocery) - 82% Samsung (Technology) - 82% Sanex (Personal Care) - 51% Santander (Financial Services) - 58% Savers (Retail) - 52% Screwfix (DIY) - 79% Selfridges (Fashion) - 57% Sharps Bedrooms (Home) - 41% Sky (Technology) - 52% Smyths Toys (Retail) - 64% Snug (Home) - 32% Sony (Technology) - 70% Specsavers (Retail) - 60% Staples (Retail) - 54% Starling (Financial Services) - 51% Sumup (Financial Services) - 46% Superdrug (Retail) - 68% Sure (Personal Care) - 60% TK Maxx (Fashion) - 59% TSB (Financial Services) - 41% Talk Talk (Technology) - 38% Tesco (Grocery) - 84% Thames Water (Utilities) - 39% The Co-operative (Grocery) - 69% The Entertainer (Retail) - 55% The Lego Store (Retail) - 72% The Range (DIY) - 65% Thomas Sanderson (Home) - 46% Toolstation (DIY) - 65% Topps Tiles (DIY) - 50% Travis Perkins (DIY) - 55% Vaillant (Utilities) - 51% Very (Retail) - 48% Victoria Plum (Home) - 51% Virgin Media (Technology) - 49% Virgin Money (Financial Services) - 52% Vodafone (Technology) - 46% WH Smith (Retail) - 57% Waitrose (Grocery) - 75% Waterstones (Retail) - 75% Wayfair (Home) - 55% WhatsApp (Online) - 79% Whole Foods Market (Grocery) - 47% Wickes (DIY) - 69% Wilkinson Sword (Personal Care) - 51% Wilko (Home) - 68% Wish (Online Retail) - 41% Wowcher (Online Retail) - 44% Wren (Home) - 45% YouTube (Online) - 82% Zopa (Financial Services) - 37% wikipedia (Online) - 79%

---

Sector Rank	Brand	Score	Global rank
1st	Dove	71%	31st
2nd	Colgate	70%	34th
3rd	Nivea	67%	46th
4th	Oral B	67%	47th
5th	Dettol	64%	53rd
6th	Braun	61%	62nd
7th	Gillette	60%	66th
8th	Sure	60%	68th
9th	E45	59%	69th
10th	Head & Shoulders	58%	75th
11th	Kleenex	56%	85th
12th	Andrex	56%	86th
13th	Herbal Essences	52%	108th
14th	Aquafresh	52%	109th
15th	Sanex	51%	112th
16th	Wilkinson Sword	51%	118th
17th	Pantene	51%	119th
18th	Lynx	46%	130th