MBBI - Herbal Essences

Herbal Essences scores 52% and is ranked 108th overall. It is 13th in the Personal Care sector. Herbal Essences's strengths are Brandwatch, Quality / Value and Awareness. Its weaknesses are Dependability, Preference and SEO.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	5%	120th	76%	15th	83%
Accessible	18%	108th	68%	14th	78%
Trustworthy	16%	75th	47%	15th	83%
Relevant	16%	95th	60%	12th	67%
Friendly	19%	58th	37%	3rd	17%
Innovative	9%	78th	49%	6th	33%
For People Like Me	14%	98th	62%	17th	94%
Dynamic	5%	104th	66%	8th	44%
Customer Focused	13%	122nd	77%	15th	83%
Premium	9%	75th	47%	15th	83%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	9%	130th	82%	17th	94%
Values	3%	111th	70%	13th	72%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	10%	85th	54%	14th	78%
Have Your Back	5%	104th	66%	16th	89%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	2%	102nd	65%	15th	83%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	46,445	95th	60%	3rd	17%
Youtube Subscribers	18,300	60th	38%	4th	22%
Facebook Likes	251,818	100th	63%	12th	67%
Facebook Followers	240,935	101st	64%	12th	67%
Mentions	1,243	116th	73%	15th	83%
Authors	918	109th	69%	15th	83%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	21%	21st	13%	3rd	17%
Negative Sentiment	8%	132nd	84%	16th	89%
Neutral Sentiment	71%	75th	47%	6th	33%
Sadnesss	5%	83rd	53%	10th	56%
Surprise	0%	158th	100%	18th	100%
Anger	8%	122nd	77%	9th	50%
Disgust	20%	8th	5%	6th	33%
Fear	1%	130th	82%	17th	94%
Joy	26%	35th	22%	6th	33%
Neutral	40%	114th	72%	11th	61%
Female	65%	14th	9%	2nd	11%
Male	35%	148th	94%	17th	94%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	83%	117th	74%	13th	72%
Search Engine Rankings	940,180	6th	4%	5th	28%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	71%	106th	67%	17th	94%
Logo Recognition	46%	117th	74%	17th	94%
Advertising Seen	12%	77th	49%	6th	33%
Recommend	12%	96th	61%	15th	83%
Net Positive Impression	42%	77th	49%	16th	89%
Net Negative Impression	5%	109th	69%	2nd	11%
Spoken About	2%	132nd	84%	15th	83%
Positive Direction	4%	123rd	78%	10th	56%
Sponsorship	1%	111th	70%	11th	61%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	22%	101st	64%	14th	78%
Most Likely To Consider	2%	108th	68%	15th	83%
Current Customer Of	6%	105th	66%	15th	83%
Ever Customer Of	27%	71st	45%	14th	78%
Satisfied	68%	93rd	59%	12th	67%
Dissatisfied	4%	91st	58%	3rd	17%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	13%	105th	66%	17th	94%
Very Poor Quality	0%	143rd	91%	17th	94%
Good Value	57%	73rd	46%	15th	83%
Poor Value	14%	77th	49%	6th	33%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	18%	90th	57%	15th	83%
Negative Impression	5%	84th	53%	3rd	17%
Trust To Do The Right Thing	12%	86th	54%	16th	89%
Not Trust To Do The Right Thing	5%	99th	63%	5th	28%
Environment	7%	59th	37%	3rd	17%
Social	5%	98th	62%	12th	67%
Proud To Work For	10%	90th	57%	14th	78%
Embarrassed To Work For	4%	110th	70%	3rd	17%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	89%	86th	54%	13th	72%
Best-Practices	75%	132nd	84%	17th	94%
Performance	82%	21st	13%	2nd	11%
Good Experience	16%	89th	56%	17th	94%
Bad Experience	2%	107th	68%	3rd	17%
Fit Online	13%	98th	62%	8th	44%