MBBI - Sure

Sure scores 60% and is ranked 68th overall. It is 8th in the Personal Care sector. Sure's strengths are Quality / Value, Awareness and Social Media. Its weaknesses are Dependability, SEO and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	8%	70th	44%	13th	72%
Accessible	26%	59th	37%	2nd	11%
Trustworthy	19%	57th	36%	13th	72%
Relevant	23%	40th	25%	3rd	17%
Friendly	11%	107th	68%	13th	72%
Innovative	6%	126th	80%	13th	72%
For People Like Me	26%	36th	23%	5th	28%
Dynamic	3%	134th	85%	13th	72%
Customer Focused	14%	113th	72%	13th	72%
Premium	8%	79th	50%	16th	89%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	12%	89th	56%	11th	61%
Values	5%	84th	53%	10th	56%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	14%	57th	36%	11th	61%
Have Your Back	10%	54th	34%	8th	44%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	4%	80th	51%	11th	61%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	24,591	114th	72%	6th	33%
Youtube Subscribers	3,970	105th	66%	12th	67%
Facebook Likes	11,298,385	21st	13%	3rd	17%
Facebook Followers	11,298,453	21st	13%	3rd	17%
Mentions	37,000	38th	24%	1st	6%
Authors	31,000	34th	22%	1st	6%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	9%	99th	63%	15th	83%
Negative Sentiment	28%	22nd	14%	4th	22%
Neutral Sentiment	63%	120th	76%	13th	72%
Sadnesss	12%	22nd	14%	3rd	17%
Surprise	0%	158th	100%	18th	100%
Anger	21%	38th	24%	1st	6%
Disgust	7%	38th	24%	13th	72%
Fear	3%	49th	31%	10th	56%
Joy	10%	105th	66%	17th	94%
Neutral	47%	97th	61%	8th	44%
Female	31%	127th	81%	14th	78%
Male	69%	38th	24%	6th	33%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	100%	16th	10%	3rd	17%
Search Engine Rankings	572,565	15th	9%	10th	56%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	81%	79th	50%	12th	67%
Logo Recognition	53%	78th	49%	4th	22%
Advertising Seen	8%	105th	66%	13th	72%
Recommend	18%	65th	41%	9th	50%
Net Positive Impression	58%	34th	22%	9th	50%
Net Negative Impression	2%	147th	93%	13th	72%
Spoken About	3%	124th	78%	11th	61%
Positive Direction	4%	113th	72%	8th	44%
Sponsorship	2%	92nd	58%	8th	44%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	29%	75th	47%	9th	50%
Most Likely To Consider	6%	55th	35%	8th	44%
Current Customer Of	16%	53rd	34%	5th	28%
Ever Customer Of	38%	43rd	27%	6th	33%
Satisfied	77%	53rd	34%	8th	44%
Dissatisfied	3%	112th	71%	9th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	20%	59th	37%	14th	78%
Very Poor Quality	1%	102nd	65%	6th	33%
Good Value	74%	20th	13%	3rd	17%
Poor Value	8%	134th	85%	13th	72%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	25%	51st	32%	8th	44%
Negative Impression	2%	131st	83%	13th	72%
Trust To Do The Right Thing	16%	57th	36%	9th	50%
Not Trust To Do The Right Thing	4%	103rd	65%	6th	33%
Environment	4%	94th	59%	10th	56%
Social	5%	94th	59%	10th	56%
Proud To Work For	12%	67th	42%	8th	44%
Embarrassed To Work For	2%	143rd	91%	16th	89%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	100%	16th	10%	4th	22%
Best-Practices	100%	13th	8%	2nd	11%
Performance	61%	64th	41%	9th	50%
Good Experience	23%	48th	30%	6th	33%
Bad Experience	1%	137th	87%	15th	83%
Fit Online	11%	114th	72%	13th	72%