MBBI - Dettol

Dettol scores 64% and is ranked 53rd overall. It is 5th in the Personal Care sector. Dettol's strengths are Quality / Value, ESG and Attitudinal Variables. Its weaknesses are Social Media, SEO and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	16%	21st	13%	3rd	17%
Accessible	25%	62nd	39%	4th	22%
Trustworthy	44%	1st	1%	1st	6%
Relevant	24%	30th	19%	2nd	11%
Friendly	11%	108th	68%	14th	78%
Innovative	5%	137th	87%	16th	89%
For People Like Me	26%	41st	26%	8th	44%
Dynamic	6%	76th	48%	4th	22%
Customer Focused	17%	81st	51%	5th	28%
Premium	14%	40th	25%	6th	33%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	18%	44th	28%	1st	6%
Values	8%	43rd	27%	2nd	11%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	21%	23rd	15%	1st	6%
Have Your Back	16%	20th	13%	1st	6%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	5%	62nd	39%	8th	44%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	1,423	152nd	96%	14th	78%
Youtube Subscribers	12,800	70th	44%	6th	33%
Facebook Likes	264,022	98th	62%	11th	61%
Facebook Followers	248,366	100th	63%	11th	61%
Mentions	6,564	76th	48%	10th	56%
Authors	3,426	80th	51%	9th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	9%	99th	63%	15th	83%
Negative Sentiment	24%	45th	28%	6th	33%
Neutral Sentiment	67%	97th	61%	11th	61%
Sadnesss	8%	49th	31%	6th	33%
Surprise	0%	158th	100%	18th	100%
Anger	6%	134th	85%	14th	78%
Disgust	21%	6th	4%	5th	28%
Fear	1%	130th	82%	17th	94%
Joy	25%	39th	25%	7th	39%
Neutral	39%	116th	73%	13th	72%
Female	44%	59th	38%	11th	61%
Male	56%	104th	66%	8th	44%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	100%	16th	10%	3rd	17%
Search Engine Rankings	376,767	20th	13%	11th	61%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	86%	56th	35%	7th	39%
Logo Recognition	51%	85th	54%	10th	56%
Advertising Seen	9%	99th	63%	11th	61%
Recommend	20%	59th	37%	7th	39%
Net Positive Impression	65%	11th	7%	3rd	17%
Net Negative Impression	2%	152nd	96%	16th	89%
Spoken About	4%	116th	73%	8th	44%
Positive Direction	4%	115th	73%	9th	50%
Sponsorship	0%	146th	92%	15th	83%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	31%	66th	42%	8th	44%
Most Likely To Consider	4%	84th	53%	11th	61%
Current Customer Of	11%	73rd	46%	10th	56%
Ever Customer Of	36%	49th	31%	8th	44%
Satisfied	86%	14th	9%	1st	6%
Dissatisfied	0%	151st	96%	17th	94%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	35%	10th	6%	2nd	11%
Very Poor Quality	1%	126th	80%	14th	78%
Good Value	73%	21st	13%	4th	22%
Poor Value	7%	144th	91%	15th	83%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	29%	42nd	27%	3rd	17%
Negative Impression	2%	130th	82%	12th	67%
Trust To Do The Right Thing	21%	35th	22%	2nd	11%
Not Trust To Do The Right Thing	4%	124th	78%	12th	67%
Environment	6%	68th	43%	6th	33%
Social	8%	57th	36%	2nd	11%
Proud To Work For	14%	56th	35%	4th	22%
Embarrassed To Work For	2%	139th	88%	13th	72%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	100%	16th	10%	4th	22%
Best-Practices	92%	56th	36%	5th	28%
Performance	60%	67th	43%	11th	61%
Good Experience	22%	52nd	33%	9th	50%
Bad Experience	2%	134th	85%	14th	78%
Fit Online	12%	100th	63%	9th	50%