MBBI - Nivea

Nivea scores 67% and is ranked 46th overall. It is 3rd in the Personal Care sector. Nivea's strengths are Quality / Value, ESG and Awareness. Its weaknesses are Dependability, SEO and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	12%	38th	24%	7th	39%
Accessible	27%	55th	35%	1st	6%
Trustworthy	29%	11th	7%	6th	33%
Relevant	18%	74th	47%	10th	56%
Friendly	17%	68th	43%	5th	28%
Innovative	7%	106th	67%	10th	56%
For People Like Me	27%	34th	22%	4th	22%
Dynamic	5%	94th	59%	5th	28%
Customer Focused	16%	85th	54%	6th	33%
Premium	13%	52nd	33%	10th	56%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	15%	65th	41%	5th	28%
Values	8%	46th	29%	3rd	17%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	18%	36th	23%	4th	22%
Have Your Back	13%	35th	22%	4th	22%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	8%	39th	25%	4th	22%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	17,246	128th	81%	7th	39%
Youtube Subscribers	7,410	85th	54%	9th	50%
Facebook Likes	23,560,850	15th	9%	2nd	11%
Facebook Followers	23,553,316	15th	9%	2nd	11%
Mentions	14,000	55th	35%	5th	28%
Authors	8,862	52nd	33%	4th	22%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	12%	61st	39%	10th	56%
Negative Sentiment	19%	74th	47%	9th	50%
Neutral Sentiment	69%	80th	51%	7th	39%
Sadnesss	3%	113th	72%	17th	94%
Surprise	0%	158th	100%	18th	100%
Anger	5%	141st	89%	16th	89%
Disgust	25%	4th	3%	3rd	17%
Fear	1%	130th	82%	17th	94%
Joy	16%	69th	44%	10th	56%
Neutral	50%	88th	56%	6th	33%
Female	64%	17th	11%	3rd	17%
Male	36%	144th	91%	16th	89%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	93%	46th	29%	7th	39%
Search Engine Rankings	313,353	22nd	14%	12th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	87%	42nd	27%	4th	22%
Logo Recognition	55%	69th	44%	2nd	11%
Advertising Seen	9%	94th	59%	10th	56%
Recommend	24%	39th	25%	3rd	17%
Net Positive Impression	64%	19th	12%	7th	39%
Net Negative Impression	2%	144th	91%	11th	61%
Spoken About	5%	106th	67%	6th	33%
Positive Direction	5%	100th	63%	7th	39%
Sponsorship	2%	77th	49%	5th	28%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	34%	53rd	34%	5th	28%
Most Likely To Consider	8%	43rd	27%	4th	22%
Current Customer Of	15%	54th	34%	6th	33%
Ever Customer Of	39%	42nd	27%	5th	28%
Satisfied	80%	38th	24%	2nd	11%
Dissatisfied	1%	134th	85%	14th	78%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	29%	23rd	15%	7th	39%
Very Poor Quality	1%	112th	71%	10th	56%
Good Value	71%	27th	17%	7th	39%
Poor Value	7%	146th	92%	16th	89%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	29%	43rd	27%	4th	22%
Negative Impression	3%	120th	76%	8th	44%
Trust To Do The Right Thing	19%	45th	28%	5th	28%
Not Trust To Do The Right Thing	3%	130th	82%	14th	78%
Environment	7%	60th	38%	4th	22%
Social	7%	62nd	39%	4th	22%
Proud To Work For	16%	40th	25%	1st	6%
Embarrassed To Work For	2%	150th	95%	18th	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	89%	86th	54%	13th	72%
Best-Practices	83%	100th	64%	12th	67%
Performance	60%	67th	43%	11th	61%
Good Experience	25%	44th	28%	4th	22%
Bad Experience	2%	131st	83%	12th	67%
Fit Online	14%	85th	54%	4th	22%