MBBI - Pantene

Pantene scores 51% and is ranked 119th overall. It is 17th in the Personal Care sector. Pantene's strengths are Brandwatch, Quality / Value and Awareness. Its weaknesses are Dependability, SEO and Preference.

Factor Score Rank Percentile Sector Rank Sector Percentile
Brandwatch 74% 19th 12% 1st 6%
Quality / Value 66% 81st 51% 16th 89%
Awareness 62% 101st 64% 15th 83%
CX 56% 81st 51% 14th 78%
ESG 55% 88th 56% 15th 83%
Attitudinal Variables 53% 113th 72% 16th 89%
Usage / Satisfaction 50% 99th 63% 17th 94%
Social Media 45% 126th 80% 13th 72%
Purpose 45% 124th 78% 16th 89%
Dependability 39% 105th 66% 17th 94%
SEO 34% 148th 94% 13th 72%
Preference 33% 126th 80% 18th 100%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 4% 135th 85% 18th 100%
Accessible 21% 82nd 52% 12th 67%
Trustworthy 18% 65th 41% 14th 78%
Relevant 14% 117th 74% 16th 89%
Friendly 11% 104th 66% 12th 67%
Innovative 5% 136th 86% 15th 83%
For People Like Me 16% 89th 56% 14th 78%
Dynamic 4% 126th 80% 10th 56%
Customer Focused 12% 128th 81% 17th 94%
Premium 11% 65th 41% 13th 72%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 10% 120th 76% 14th 78%
Values 3% 127th 80% 17th 94%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 9% 98th 62% 17th 94%
Have Your Back 5% 117th 74% 17th 94%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 2% 126th 80% 18th 100%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 1,011 153rd 97% 15th 83%
Youtube Subscribers 0 158th 100% 18th 100%
Facebook Likes 85,303 124th 78% 15th 83%
Facebook Followers 84,540 126th 80% 15th 83%
Mentions 16,000 52nd 33% 3rd 17%
Authors 2,599 86th 54% 10th 56%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 38% 7th 4% 1st 6%
Negative Sentiment 3% 154th 97% 18th 100%
Neutral Sentiment 59% 135th 85% 15th 83%
Sadnesss 3% 113th 72% 17th 94%
Surprise 0% 158th 100% 18th 100%
Anger 4% 149th 94% 17th 94%
Disgust 2% 111th 70% 18th 100%
Fear 4% 26th 16% 6th 33%
Joy 55% 7th 4% 1st 6%
Neutral 32% 137th 87% 16th 89%
Female 77% 2nd 1% 1st 6%
Male 23% 157th 99% 18th 100%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 86% 88th 56% 9th 50%
Search Engine Rankings 725,946 9th 6% 6th 33%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 76% 91st 58% 16th 89%
Logo Recognition 47% 106th 67% 15th 83%
Advertising Seen 11% 84th 53% 8th 44%
Recommend 12% 100th 63% 17th 94%
Net Positive Impression 40% 82nd 52% 17th 94%
Net Negative Impression 2% 139th 88% 9th 50%
Spoken About 2% 129th 82% 14th 78%
Positive Direction 3% 141st 89% 15th 83%
Sponsorship 0% 155th 98% 17th 94%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 18% 122nd 77% 16th 89%
Most Likely To Consider 2% 120th 76% 17th 94%
Current Customer Of 5% 108th 68% 16th 89%
Ever Customer Of 26% 77th 49% 16th 89%
Satisfied 67% 100th 63% 15th 83%
Dissatisfied 4% 87th 55% 2nd 11%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 16% 86th 54% 16th 89%
Very Poor Quality 1% 90th 57% 3rd 17%
Good Value 56% 74th 47% 16th 89%
Poor Value 12% 85th 54% 7th 39%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 16% 100th 63% 16th 89%
Negative Impression 4% 108th 68% 6th 33%
Trust To Do The Right Thing 11% 95th 60% 17th 94%
Not Trust To Do The Right Thing 4% 117th 74% 10th 56%
Environment 2% 149th 94% 17th 94%
Social 4% 111th 70% 14th 78%
Proud To Work For 9% 104th 66% 16th 89%
Embarrassed To Work For 3% 122nd 77% 7th 39%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 100% 16th 10% 4th 22%
Best-Practices 83% 100th 64% 12th 67%
Performance 59% 72nd 46% 12th 67%
Good Experience 16% 88th 56% 16th 89%
Bad Experience 2% 114th 72% 7th 39%
Fit Online 12% 110th 70% 12th 67%