MBBI - Braun

Braun scores 61% and is ranked 62nd overall. It is 6th in the Personal Care sector. Braun's strengths are Brandwatch, Quality / Value and CX. Its weaknesses are Purpose, Dependability and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	11%	43rd	27%	8th	44%
Accessible	14%	131st	83%	18th	100%
Trustworthy	16%	80th	51%	17th	94%
Relevant	13%	123rd	78%	17th	94%
Friendly	5%	155th	98%	17th	94%
Innovative	19%	30th	19%	1st	6%
For People Like Me	15%	93rd	59%	16th	89%
Dynamic	8%	56th	35%	3rd	17%
Customer Focused	14%	107th	68%	12th	67%
Premium	19%	27th	17%	3rd	17%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	11%	108th	68%	13th	72%
Values	3%	134th	85%	18th	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	11%	80th	51%	13th	72%
Have Your Back	6%	98th	62%	15th	83%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	2%	99th	63%	14th	78%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	13,598	134th	85%	10th	56%
Youtube Subscribers	61,300	39th	25%	2nd	11%
Facebook Likes	1,946,191	42nd	27%	6th	33%
Facebook Followers	1,950,891	43rd	27%	6th	33%
Mentions	990	123rd	78%	17th	94%
Authors	464	123rd	78%	17th	94%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	24%	15th	9%	2nd	11%
Negative Sentiment	8%	132nd	84%	16th	89%
Neutral Sentiment	68%	90th	57%	8th	44%
Sadnesss	5%	83rd	53%	10th	56%
Surprise	0%	158th	100%	18th	100%
Anger	11%	101st	64%	5th	28%
Disgust	2%	111th	70%	18th	100%
Fear	1%	130th	82%	17th	94%
Joy	46%	10th	6%	2nd	11%
Neutral	35%	129th	82%	15th	83%
Female	17%	154th	98%	17th	94%
Male	83%	6th	4%	2nd	11%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	96%	25th	16%	4th	22%
Search Engine Rankings	52,409	73rd	46%	16th	89%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	77%	89th	56%	14th	78%
Logo Recognition	49%	101st	64%	13th	72%
Advertising Seen	2%	149th	94%	18th	100%
Recommend	13%	89th	56%	12th	67%
Net Positive Impression	48%	63rd	40%	14th	78%
Net Negative Impression	2%	146th	92%	12th	67%
Spoken About	1%	147th	93%	18th	100%
Positive Direction	2%	146th	92%	18th	100%
Sponsorship	1%	119th	75%	12th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	20%	110th	70%	15th	83%
Most Likely To Consider	2%	107th	68%	14th	78%
Current Customer Of	5%	116th	73%	17th	94%
Ever Customer Of	26%	75th	47%	15th	83%
Satisfied	65%	104th	66%	16th	89%
Dissatisfied	1%	138th	87%	15th	83%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	23%	43rd	27%	11th	61%
Very Poor Quality	1%	91st	58%	4th	22%
Good Value	55%	75th	47%	17th	94%
Poor Value	12%	88th	56%	8th	44%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	19%	84th	53%	14th	78%
Negative Impression	2%	144th	91%	16th	89%
Trust To Do The Right Thing	13%	80th	51%	13th	72%
Not Trust To Do The Right Thing	4%	123rd	78%	11th	61%
Environment	2%	150th	95%	18th	100%
Social	3%	129th	82%	16th	89%
Proud To Work For	12%	75th	47%	9th	50%
Embarrassed To Work For	3%	132nd	84%	10th	56%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	98%	30th	19%	6th	33%
Best-Practices	83%	100th	64%	12th	67%
Performance	82%	21st	13%	2nd	11%
Good Experience	17%	83rd	53%	15th	83%
Bad Experience	2%	114th	72%	7th	39%
Fit Online	16%	67th	42%	1st	6%