MBBI - Kleenex

Kleenex scores 56% and is ranked 85th overall. It is 11th in the Personal Care sector. Kleenex's strengths are Quality / Value, ESG and Attitudinal Variables. Its weaknesses are Brandwatch, Preference and SEO.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	15%	24th	15%	5th	28%
Accessible	23%	76th	48%	9th	50%
Trustworthy	29%	9th	6%	4th	22%
Relevant	22%	49th	31%	5th	28%
Friendly	17%	66th	42%	4th	22%
Innovative	4%	145th	92%	17th	94%
For People Like Me	26%	40th	25%	7th	39%
Dynamic	2%	152nd	96%	16th	89%
Customer Focused	15%	98th	62%	8th	44%
Premium	19%	29th	18%	4th	22%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	14%	70th	44%	8th	44%
Values	5%	74th	47%	7th	39%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	16%	42nd	27%	6th	33%
Have Your Back	9%	59th	37%	9th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	3%	96th	61%	13th	72%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	8,754	141st	89%	11th	61%
Youtube Subscribers	748	127th	80%	17th	94%
Facebook Likes	757,734	67th	42%	8th	44%
Facebook Followers	753,988	68th	43%	8th	44%
Mentions	21,000	46th	29%	2nd	11%
Authors	17,000	42nd	27%	2nd	11%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	10%	88th	56%	13th	72%
Negative Sentiment	29%	21st	13%	3rd	17%
Neutral Sentiment	61%	131st	83%	14th	78%
Sadnesss	23%	4th	3%	1st	6%
Surprise	0%	158th	100%	18th	100%
Anger	12%	90th	57%	3rd	17%
Disgust	25%	4th	3%	3rd	17%
Fear	4%	26th	16%	6th	33%
Joy	14%	80th	51%	12th	67%
Neutral	22%	150th	95%	17th	94%
Female	50%	39th	25%	5th	28%
Male	50%	120th	76%	14th	78%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	84%	110th	70%	11th	61%
Search Engine Rankings	1,156,649	4th	3%	4th	22%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	85%	64th	41%	9th	50%
Logo Recognition	50%	90th	57%	12th	67%
Advertising Seen	4%	130th	82%	16th	89%
Recommend	18%	67th	42%	10th	56%
Net Positive Impression	59%	30th	19%	8th	44%
Net Negative Impression	2%	148th	94%	14th	78%
Spoken About	4%	119th	75%	9th	50%
Positive Direction	3%	135th	85%	13th	72%
Sponsorship	0%	144th	91%	13th	72%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	32%	61st	39%	7th	39%
Most Likely To Consider	3%	99th	63%	13th	72%
Current Customer Of	11%	74th	47%	11th	61%
Ever Customer Of	37%	45th	28%	7th	39%
Satisfied	79%	42nd	27%	4th	22%
Dissatisfied	2%	117th	74%	10th	56%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	28%	26th	16%	8th	44%
Very Poor Quality	0%	144th	91%	18th	100%
Good Value	66%	46th	29%	9th	50%
Poor Value	15%	63rd	40%	4th	22%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	23%	58th	37%	9th	50%
Negative Impression	2%	148th	94%	17th	94%
Trust To Do The Right Thing	18%	47th	30%	6th	33%
Not Trust To Do The Right Thing	3%	133rd	84%	15th	83%
Environment	6%	65th	41%	5th	28%
Social	7%	70th	44%	6th	33%
Proud To Work For	13%	60th	38%	5th	28%
Embarrassed To Work For	2%	140th	89%	14th	78%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	94%	56th	35%	10th	56%
Best-Practices	92%	56th	36%	5th	28%
Performance	54%	84th	54%	13th	72%
Good Experience	20%	61st	39%	11th	61%
Bad Experience	1%	144th	91%	17th	94%
Fit Online	11%	118th	75%	16th	89%