MBBI - Head & Shoulders

Head & Shoulders scores 58% and is ranked 75th overall. It is 10th in the Personal Care sector. Head & Shoulders's strengths are Quality / Value, Awareness and Brandwatch. Its weaknesses are Dependability, Preference and SEO.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	11%	44th	28%	9th	50%
Accessible	24%	69th	44%	7th	39%
Trustworthy	23%	36th	23%	10th	56%
Relevant	18%	72nd	46%	9th	50%
Friendly	15%	78th	49%	6th	33%
Innovative	11%	63rd	40%	4th	22%
For People Like Me	22%	55th	35%	10th	56%
Dynamic	3%	137th	87%	14th	78%
Customer Focused	19%	54th	34%	2nd	11%
Premium	12%	59th	37%	12th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	13%	82nd	52%	9th	50%
Values	5%	87th	55%	11th	61%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	13%	62nd	39%	12th	67%
Have Your Back	9%	66th	42%	11th	61%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	5%	64th	41%	9th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	45,292	98th	62%	4th	22%
Youtube Subscribers	75,300	37th	23%	1st	6%
Facebook Likes	9,614,975	22nd	14%	4th	22%
Facebook Followers	9,618,666	22nd	14%	4th	22%
Mentions	3,543	95th	60%	12th	67%
Authors	2,455	88th	56%	11th	61%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	7%	126th	80%	17th	94%
Negative Sentiment	19%	74th	47%	9th	50%
Neutral Sentiment	74%	58th	37%	4th	22%
Sadnesss	4%	98th	62%	15th	83%
Surprise	0%	158th	100%	18th	100%
Anger	7%	128th	81%	11th	61%
Disgust	6%	45th	28%	15th	83%
Fear	3%	49th	31%	10th	56%
Joy	13%	87th	55%	15th	83%
Neutral	67%	42nd	27%	2nd	11%
Female	45%	54th	34%	10th	56%
Male	55%	105th	66%	9th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	82%	123rd	78%	15th	83%
Search Engine Rankings	610,025	13th	8%	8th	44%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	86%	53rd	34%	6th	33%
Logo Recognition	49%	102nd	65%	14th	78%
Advertising Seen	18%	48th	30%	2nd	11%
Recommend	18%	68th	43%	11th	61%
Net Positive Impression	51%	51st	32%	11th	61%
Net Negative Impression	5%	115th	73%	3rd	17%
Spoken About	6%	85th	54%	1st	6%
Positive Direction	5%	92nd	58%	5th	28%
Sponsorship	2%	68th	43%	4th	22%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	24%	90th	57%	11th	61%
Most Likely To Consider	6%	49th	31%	6th	33%
Current Customer Of	12%	67th	42%	9th	50%
Ever Customer Of	34%	60th	38%	11th	61%
Satisfied	63%	111th	70%	18th	100%
Dissatisfied	8%	53rd	34%	1st	6%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	23%	41st	26%	10th	56%
Very Poor Quality	2%	68th	43%	2nd	11%
Good Value	65%	52nd	33%	11th	61%
Poor Value	16%	60th	38%	3rd	17%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	21%	71st	45%	11th	61%
Negative Impression	7%	70th	44%	2nd	11%
Trust To Do The Right Thing	16%	63rd	40%	10th	56%
Not Trust To Do The Right Thing	6%	84th	53%	2nd	11%
Environment	4%	105th	66%	12th	67%
Social	5%	88th	56%	8th	44%
Proud To Work For	11%	78th	49%	10th	56%
Embarrassed To Work For	4%	97th	61%	2nd	11%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	98%	30th	19%	6th	33%
Best-Practices	92%	56th	36%	5th	28%
Performance	64%	55th	35%	7th	39%
Good Experience	22%	53rd	34%	10th	56%
Bad Experience	4%	75th	47%	2nd	11%
Fit Online	13%	94th	59%	5th	28%