MBBI - Aquafresh

Aquafresh scores 52% and is ranked 109th overall. It is 14th in the Personal Care sector. Aquafresh's strengths are Quality / Value, Brandwatch and Awareness. Its weaknesses are Dependability, SEO and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	5%	128th	81%	17th	94%
Accessible	24%	70th	44%	8th	44%
Trustworthy	16%	76th	48%	16th	89%
Relevant	14%	116th	73%	15th	83%
Friendly	12%	96th	61%	10th	56%
Innovative	4%	150th	95%	18th	100%
For People Like Me	21%	58th	37%	11th	61%
Dynamic	2%	155th	98%	18th	100%
Customer Focused	10%	144th	91%	18th	100%
Premium	4%	136th	86%	18th	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	10%	121st	77%	15th	83%
Values	3%	118th	75%	15th	83%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	8%	111th	70%	18th	100%
Have Your Back	6%	96th	61%	14th	78%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	2%	125th	79%	17th	94%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	0	158th	100%	18th	100%
Youtube Subscribers	1,460	119th	75%	15th	83%
Facebook Likes	4,691	154th	97%	17th	94%
Facebook Followers	4,754	155th	98%	17th	94%
Mentions	8,611	66th	42%	7th	39%
Authors	6,574	54th	34%	5th	28%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	15%	44th	28%	8th	44%
Negative Sentiment	18%	81st	51%	11th	61%
Neutral Sentiment	67%	97th	61%	11th	61%
Sadnesss	4%	98th	62%	15th	83%
Surprise	0%	158th	100%	18th	100%
Anger	6%	134th	85%	14th	78%
Disgust	18%	10th	6%	8th	44%
Fear	5%	12th	8%	3rd	17%
Joy	29%	27th	17%	4th	22%
Neutral	38%	120th	76%	14th	78%
Female	46%	53rd	34%	9th	50%
Male	54%	110th	70%	12th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	84%	110th	70%	11th	61%
Search Engine Rankings	606,989	14th	9%	9th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	77%	90th	57%	15th	83%
Logo Recognition	51%	82nd	52%	8th	44%
Advertising Seen	6%	116th	73%	15th	83%
Recommend	13%	92nd	58%	13th	72%
Net Positive Impression	50%	54th	34%	12th	67%
Net Negative Impression	3%	131st	83%	6th	33%
Spoken About	2%	144th	91%	17th	94%
Positive Direction	2%	144th	91%	17th	94%
Sponsorship	0%	145th	92%	14th	78%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	23%	94th	59%	12th	67%
Most Likely To Consider	2%	111th	70%	16th	89%
Current Customer Of	8%	86th	54%	13th	72%
Ever Customer Of	31%	61st	39%	12th	67%
Satisfied	67%	96th	61%	13th	72%
Dissatisfied	2%	118th	75%	11th	61%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	17%	75th	47%	15th	83%
Very Poor Quality	1%	122nd	77%	12th	67%
Good Value	67%	43rd	27%	8th	44%
Poor Value	8%	132nd	84%	12th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	16%	101st	64%	17th	94%
Negative Impression	3%	127th	80%	10th	56%
Trust To Do The Right Thing	12%	83rd	53%	15th	83%
Not Trust To Do The Right Thing	4%	105th	66%	8th	44%
Environment	3%	129th	82%	14th	78%
Social	3%	130th	82%	17th	94%
Proud To Work For	9%	103rd	65%	15th	83%
Embarrassed To Work For	2%	137th	87%	12th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	88%	89th	56%	14th	78%
Best-Practices	83%	100th	64%	12th	67%
Performance	77%	27th	17%	3rd	17%
Good Experience	18%	75th	47%	12th	67%
Bad Experience	2%	131st	83%	12th	67%
Fit Online	11%	116th	73%	15th	83%