MBBI - Lynx

Lynx scores 46% and is ranked 130th overall. It is 18th in the Personal Care sector. Lynx's strengths are Social Media, Awareness and Brandwatch. Its weaknesses are Dependability, Preference and SEO.

Factor Score Rank Percentile Sector Rank Sector Percentile
Social Media 65% 53rd 34% 4th 22%
Awareness 58% 118th 75% 18th 100%
Brandwatch 56% 125th 79% 15th 83%
Quality / Value 55% 118th 75% 18th 100%
CX 55% 88th 56% 15th 83%
Usage / Satisfaction 51% 98th 62% 16th 89%
Attitudinal Variables 47% 138th 87% 18th 100%
ESG 42% 141st 89% 18th 100%
Purpose 42% 139th 88% 18th 100%
Dependability 39% 106th 67% 18th 100%
Preference 35% 92nd 58% 12th 67%
SEO 35% 146th 92% 11th 61%

Attitudinal Variables

Question Score Rank Percentile Sector Rank Sector Percentile
Leader 6% 107th 68% 14th 78%
Accessible 17% 115th 73% 16th 89%
Trustworthy 7% 144th 91% 18th 100%
Relevant 11% 144th 91% 18th 100%
Friendly 11% 109th 69% 15th 83%
Innovative 7% 112th 71% 12th 67%
For People Like Me 12% 117th 74% 18th 100%
Dynamic 9% 44th 28% 1st 6%
Customer Focused 13% 121st 77% 14th 78%
Premium 7% 90th 57% 17th 94%

Purpose

Question Score Rank Percentile Sector Rank Sector Percentile
Purpose 7% 139th 88% 18th 100%
Values 3% 117th 74% 14th 78%

Dependability

Question Score Rank Percentile Sector Rank Sector Percentile
Can Rely On 9% 96th 61% 16th 89%
Have Your Back 5% 119th 75% 18th 100%

Preference

Question Score Rank Percentile Sector Rank Sector Percentile
One Preferred 3% 92nd 58% 12th 67%

Social Media

Question Score Rank Percentile Sector Rank Sector Percentile
Twitter Followers 59,360 85th 54% 2nd 11%
Youtube Subscribers 26,600 54th 34% 3rd 17%
Facebook Likes 1,051,269 59th 37% 7th 39%
Facebook Followers 1,021,227 61st 39% 7th 39%
Mentions 6,939 73rd 46% 9th 50%
Authors 6,073 60th 38% 8th 44%

Brandwatch

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Sentiment 5% 143rd 91% 18th 100%
Negative Sentiment 47% 2nd 1% 1st 6%
Neutral Sentiment 48% 150th 95% 18th 100%
Sadnesss 1% 148th 94% 18th 100%
Surprise 0% 158th 100% 18th 100%
Anger 1% 158th 100% 18th 100%
Disgust 4% 68th 43% 16th 89%
Fear 0% 158th 100% 18th 100%
Joy 1% 156th 99% 18th 100%
Neutral 93% 3rd 2% 1st 6%
Female 39% 95th 61% 12th 67%
Male 61% 69th 44% 7th 39%

SEO

Question Score Rank Percentile Sector Rank Sector Percentile
On-Site Seo 93% 46th 29% 7th 39%
Search Engine Rankings 649,063 11th 7% 7th 39%

Awareness

Question Score Rank Percentile Sector Rank Sector Percentile
Unpromted Awareness 84% 66th 42% 10th 56%
Logo Recognition 45% 121st 77% 18th 100%
Advertising Seen 11% 82nd 52% 7th 39%
Recommend 11% 106th 67% 18th 100%
Net Positive Impression 31% 108th 68% 18th 100%
Net Negative Impression 19% 22nd 14% 1st 6%
Spoken About 3% 126th 80% 12th 67%
Positive Direction 3% 137th 87% 14th 78%
Sponsorship 3% 61st 39% 3rd 17%

Usage / Satisfaction

Question Score Rank Percentile Sector Rank Sector Percentile
Ever Choose To Use 14% 140th 89% 18th 100%
Most Likely To Consider 4% 89th 56% 12th 67%
Current Customer Of 8% 87th 55% 14th 78%
Ever Customer Of 25% 81st 51% 17th 94%
Satisfied 67% 99th 63% 14th 78%
Dissatisfied 4% 101st 64% 5th 28%

Quality / Value

Question Score Rank Percentile Sector Rank Sector Percentile
Very Good Quality 12% 111th 70% 18th 100%
Very Poor Quality 5% 31st 20% 1st 6%
Good Value 46% 101st 64% 18th 100%
Poor Value 24% 27th 17% 1st 6%

ESG

Question Score Rank Percentile Sector Rank Sector Percentile
Positive Impression 13% 119th 75% 18th 100%
Negative Impression 13% 28th 18% 1st 6%
Trust To Do The Right Thing 10% 112th 71% 18th 100%
Not Trust To Do The Right Thing 9% 66th 42% 1st 6%
Environment 2% 141st 89% 16th 89%
Social 2% 151st 96% 18th 100%
Proud To Work For 8% 120th 76% 18th 100%
Embarrassed To Work For 10% 38th 24% 1st 6%

CX

Question Score Rank Percentile Sector Rank Sector Percentile
Accessibility 74% 144th 91% 18th 100%
Best-Practices 100% 13th 8% 2nd 11%
Performance 72% 34th 22% 5th 28%
Good Experience 14% 105th 66% 18th 100%
Bad Experience 8% 36th 23% 1st 6%
Fit Online 10% 122nd 77% 18th 100%