MBBI - Gillette

Gillette scores 60% and is ranked 66th overall. It is 7th in the Personal Care sector. Gillette's strengths are Quality / Value, Awareness and Attitudinal Variables. Its weaknesses are Dependability, Preference and SEO.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	17%	18th	11%	2nd	11%
Accessible	18%	111th	70%	15th	83%
Trustworthy	24%	29th	18%	8th	44%
Relevant	14%	110th	70%	13th	72%
Friendly	7%	148th	94%	16th	89%
Innovative	12%	53rd	34%	3rd	17%
For People Like Me	19%	67th	42%	12th	67%
Dynamic	8%	52nd	33%	2nd	11%
Customer Focused	15%	104th	66%	10th	56%
Premium	20%	26th	16%	2nd	11%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	13%	84th	53%	10th	56%
Values	4%	101st	64%	12th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	16%	46th	29%	8th	44%
Have Your Back	9%	63rd	40%	10th	56%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	6%	54th	34%	7th	39%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	25,453	112th	71%	5th	28%
Youtube Subscribers	5,590	92nd	58%	10th	56%
Facebook Likes	346,526	92nd	58%	10th	56%
Facebook Followers	333,522	94th	59%	10th	56%
Mentions	12,000	57th	36%	6th	33%
Authors	6,538	56th	35%	7th	39%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	16%	42nd	27%	6th	33%
Negative Sentiment	21%	58th	37%	7th	39%
Neutral Sentiment	63%	120th	76%	13th	72%
Sadnesss	11%	28th	18%	4th	22%
Surprise	0%	158th	100%	18th	100%
Anger	12%	90th	57%	3rd	17%
Disgust	11%	21st	13%	11th	61%
Fear	2%	78th	49%	11th	61%
Joy	17%	63rd	40%	9th	50%
Neutral	47%	97th	61%	8th	44%
Female	26%	141st	90%	16th	89%
Male	74%	20th	13%	3rd	17%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	62%	157th	99%	18th	100%
Search Engine Rankings	303,098	25th	16%	13th	72%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	87%	37th	23%	3rd	17%
Logo Recognition	51%	83rd	53%	9th	50%
Advertising Seen	14%	65th	41%	5th	28%
Recommend	19%	63rd	40%	8th	44%
Net Positive Impression	55%	42nd	27%	10th	56%
Net Negative Impression	3%	132nd	84%	7th	39%
Spoken About	3%	123rd	78%	10th	56%
Positive Direction	3%	129th	82%	11th	61%
Sponsorship	8%	16th	10%	1st	6%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	26%	81st	51%	10th	56%
Most Likely To Consider	6%	50th	32%	7th	39%
Current Customer Of	13%	64th	41%	8th	44%
Ever Customer Of	34%	58th	37%	10th	56%
Satisfied	76%	59th	37%	10th	56%
Dissatisfied	3%	111th	70%	8th	44%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	28%	28th	18%	9th	50%
Very Poor Quality	1%	129th	82%	16th	89%
Good Value	61%	62nd	39%	13th	72%
Poor Value	14%	71st	45%	5th	28%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	23%	62nd	39%	10th	56%
Negative Impression	4%	102nd	65%	5th	28%
Trust To Do The Right Thing	15%	67th	42%	12th	67%
Not Trust To Do The Right Thing	5%	94th	59%	3rd	17%
Environment	3%	137th	87%	15th	83%
Social	5%	96th	61%	11th	61%
Proud To Work For	11%	80th	51%	11th	61%
Embarrassed To Work For	3%	124th	78%	8th	44%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	96%	47th	30%	9th	50%
Best-Practices	83%	100th	64%	12th	67%
Performance	73%	33rd	21%	4th	22%
Good Experience	22%	50th	32%	7th	39%
Bad Experience	2%	109th	69%	4th	22%
Fit Online	16%	72nd	46%	2nd	11%