MBBI - Dove

Dove scores 71% and is ranked 31st overall. It is 1st in the Personal Care sector. Dove's strengths are Quality / Value, Attitudinal Variables and Awareness. Its weaknesses are Purpose, Dependability and Preference.

---

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	11%	53rd	34%	12th	67%
Accessible	25%	64th	41%	5th	28%
Trustworthy	30%	8th	5%	3rd	17%
Relevant	25%	25th	16%	1st	6%
Friendly	23%	34th	22%	1st	6%
Innovative	11%	69th	44%	5th	28%
For People Like Me	29%	26th	16%	2nd	11%
Dynamic	3%	127th	80%	11th	61%
Customer Focused	24%	39th	25%	1st	6%
Premium	12%	56th	35%	11th	61%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	17%	49th	31%	2nd	11%
Values	7%	53rd	34%	5th	28%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	19%	30th	19%	3rd	17%
Have Your Back	12%	41st	26%	5th	28%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	8%	37th	23%	2nd	11%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	15,817	130th	82%	8th	44%
Youtube Subscribers	4,080	103rd	65%	11th	61%
Facebook Likes	27,395,041	14th	9%	1st	6%
Facebook Followers	27,370,619	14th	9%	1st	6%
Mentions	14,000	55th	35%	5th	28%
Authors	9,232	49th	31%	3rd	17%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	20%	25th	16%	4th	22%
Negative Sentiment	31%	15th	9%	2nd	11%
Neutral Sentiment	49%	149th	94%	17th	94%
Sadnesss	9%	42nd	27%	5th	28%
Surprise	0%	158th	100%	18th	100%
Anger	5%	141st	89%	16th	89%
Disgust	11%	21st	13%	11th	61%
Fear	1%	130th	82%	17th	94%
Joy	15%	73rd	46%	11th	61%
Neutral	59%	56th	35%	4th	22%
Female	46%	53rd	34%	9th	50%
Male	54%	110th	70%	12th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	93%	46th	29%	7th	39%
Search Engine Rankings	13,369	112th	71%	17th	94%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	87%	33rd	21%	2nd	11%
Logo Recognition	55%	69th	44%	2nd	11%
Advertising Seen	17%	52nd	33%	3rd	17%
Recommend	25%	37th	23%	2nd	11%
Net Positive Impression	64%	18th	11%	6th	33%
Net Negative Impression	4%	119th	75%	4th	22%
Spoken About	5%	102nd	65%	5th	28%
Positive Direction	7%	68th	43%	2nd	11%
Sponsorship	2%	84th	53%	6th	33%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	35%	50th	32%	4th	22%
Most Likely To Consider	9%	38th	24%	2nd	11%
Current Customer Of	18%	43rd	27%	3rd	17%
Ever Customer Of	42%	32nd	20%	2nd	11%
Satisfied	78%	50th	32%	7th	39%
Dissatisfied	4%	103rd	65%	6th	33%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	30%	19th	12%	6th	33%
Very Poor Quality	1%	93rd	59%	5th	28%
Good Value	74%	19th	12%	2nd	11%
Poor Value	7%	141st	89%	14th	78%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	30%	41st	26%	2nd	11%
Negative Impression	4%	101st	64%	4th	22%
Trust To Do The Right Thing	19%	39th	25%	4th	22%
Not Trust To Do The Right Thing	5%	97th	61%	4th	22%
Environment	7%	58th	37%	2nd	11%
Social	9%	44th	28%	1st	6%
Proud To Work For	16%	45th	28%	2nd	11%
Embarrassed To Work For	3%	119th	75%	5th	28%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	96%	47th	30%	9th	50%
Best-Practices	75%	132nd	84%	17th	94%
Performance	61%	64th	41%	9th	50%
Good Experience	28%	31st	20%	1st	6%
Bad Experience	2%	117th	74%	8th	44%
Fit Online	14%	84th	53%	3rd	17%