MBBI - Oral B

Oral B scores 67% and is ranked 47th overall. It is 4th in the Personal Care sector. Oral B's strengths are Quality / Value, Awareness and ESG. Its weaknesses are Dependability, SEO and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	15%	23rd	15%	4th	22%
Accessible	22%	77th	49%	10th	56%
Trustworthy	25%	25th	16%	7th	39%
Relevant	22%	48th	30%	4th	22%
Friendly	13%	90th	57%	8th	44%
Innovative	13%	48th	30%	2nd	11%
For People Like Me	29%	30th	19%	3rd	17%
Dynamic	5%	107th	68%	9th	50%
Customer Focused	18%	68th	43%	3rd	17%
Premium	17%	34th	22%	5th	28%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	16%	57th	36%	4th	22%
Values	8%	42nd	27%	1st	6%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	16%	43rd	27%	7th	39%
Have Your Back	11%	48th	30%	7th	39%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	8%	36th	23%	1st	6%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	91,492	66th	42%	1st	6%
Youtube Subscribers	7,690	84th	53%	8th	44%
Facebook Likes	7,896,075	24th	15%	5th	28%
Facebook Followers	7,896,615	24th	15%	5th	28%
Mentions	1,433	112th	71%	14th	78%
Authors	954	107th	68%	13th	72%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	10%	88th	56%	13th	72%
Negative Sentiment	17%	84th	53%	12th	67%
Neutral Sentiment	73%	64th	41%	5th	28%
Sadnesss	4%	98th	62%	15th	83%
Surprise	0%	158th	100%	18th	100%
Anger	8%	122nd	77%	9th	50%
Disgust	11%	21st	13%	11th	61%
Fear	7%	4th	3%	1st	6%
Joy	13%	87th	55%	15th	83%
Neutral	57%	61st	39%	5th	28%
Female	48%	45th	29%	6th	33%
Male	52%	117th	74%	13th	72%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	77%	144th	91%	17th	94%
Search Engine Rankings	246,147	28th	18%	15th	83%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	87%	46th	29%	5th	28%
Logo Recognition	53%	79th	50%	5th	28%
Advertising Seen	21%	36th	23%	1st	6%
Recommend	23%	46th	29%	6th	33%
Net Positive Impression	68%	4th	3%	1st	6%
Net Negative Impression	1%	157th	99%	18th	100%
Spoken About	5%	101st	64%	4th	22%
Positive Direction	8%	60th	38%	1st	6%
Sponsorship	2%	90th	57%	7th	39%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	36%	43rd	27%	2nd	11%
Most Likely To Consider	9%	36th	23%	1st	6%
Current Customer Of	20%	38th	24%	2nd	11%
Ever Customer Of	40%	39th	25%	4th	22%
Satisfied	78%	49th	31%	6th	33%
Dissatisfied	0%	152nd	96%	18th	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	31%	17th	11%	5th	28%
Very Poor Quality	1%	122nd	77%	12th	67%
Good Value	73%	22nd	14%	5th	28%
Poor Value	10%	111th	70%	10th	56%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	28%	46th	29%	6th	33%
Negative Impression	1%	151st	96%	18th	100%
Trust To Do The Right Thing	17%	49th	31%	7th	39%
Not Trust To Do The Right Thing	4%	115th	73%	9th	50%
Environment	4%	104th	66%	11th	61%
Social	5%	91st	58%	9th	50%
Proud To Work For	14%	54th	34%	3rd	17%
Embarrassed To Work For	3%	133rd	84%	11th	61%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	100%	16th	10%	4th	22%
Best-Practices	75%	132nd	84%	17th	94%
Performance	53%	88th	56%	14th	78%
Good Experience	25%	39th	25%	3rd	17%
Bad Experience	2%	121st	77%	9th	50%
Fit Online	13%	97th	61%	7th	39%