MBBI - Wilkinson Sword

Wilkinson Sword scores 51% and is ranked 118th overall. It is 16th in the Personal Care sector. Wilkinson Sword's strengths are Quality / Value, Brandwatch and Awareness. Its weaknesses are Dependability, CX and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	12%	35th	22%	6th	33%
Accessible	16%	120th	76%	17th	94%
Trustworthy	19%	56th	35%	12th	67%
Relevant	14%	114th	72%	14th	78%
Friendly	5%	156th	99%	18th	100%
Innovative	9%	87th	55%	8th	44%
For People Like Me	16%	91st	58%	15th	83%
Dynamic	5%	98th	62%	6th	33%
Customer Focused	13%	126th	80%	16th	89%
Premium	14%	43rd	27%	7th	39%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	12%	90th	57%	12th	67%
Values	3%	121st	77%	16th	89%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	9%	92nd	58%	15th	83%
Have Your Back	7%	89th	56%	13th	72%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	2%	110th	70%	16th	89%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	5,633	145th	92%	12th	67%
Youtube Subscribers	1,950	116th	73%	14th	78%
Facebook Likes	129,015	111th	70%	14th	78%
Facebook Followers	122,966	113th	72%	14th	78%
Mentions	1,806	107th	68%	13th	72%
Authors	935	108th	68%	14th	78%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	13%	51st	32%	9th	50%
Negative Sentiment	4%	152nd	96%	17th	94%
Neutral Sentiment	83%	21st	13%	2nd	11%
Sadnesss	6%	68th	43%	7th	39%
Surprise	0%	158th	100%	18th	100%
Anger	11%	101st	64%	5th	28%
Disgust	6%	45th	28%	15th	83%
Fear	3%	49th	31%	10th	56%
Joy	29%	27th	17%	4th	22%
Neutral	45%	104th	66%	10th	56%
Female	10%	156th	99%	18th	100%
Male	90%	3rd	2%	1st	6%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	100%	16th	10%	3rd	17%
Search Engine Rankings	283,711	26th	16%	14th	78%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	82%	75th	47%	11th	61%
Logo Recognition	51%	81st	51%	7th	39%
Advertising Seen	6%	110th	70%	14th	78%
Recommend	12%	94th	59%	14th	78%
Net Positive Impression	43%	75th	47%	15th	83%
Net Negative Impression	4%	122nd	77%	5th	28%
Spoken About	2%	143rd	91%	16th	89%
Positive Direction	2%	143rd	91%	16th	89%
Sponsorship	4%	46th	29%	2nd	11%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	18%	126th	80%	17th	94%
Most Likely To Consider	2%	125th	79%	18th	100%
Current Customer Of	4%	119th	75%	18th	100%
Ever Customer Of	24%	86th	54%	18th	100%
Satisfied	64%	107th	68%	17th	94%
Dissatisfied	4%	99th	63%	4th	22%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	22%	51st	32%	12th	67%
Very Poor Quality	1%	104th	66%	7th	39%
Good Value	58%	70th	44%	14th	78%
Poor Value	11%	98th	62%	9th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	19%	80th	51%	13th	72%
Negative Impression	3%	117th	74%	7th	39%
Trust To Do The Right Thing	12%	82nd	52%	14th	78%
Not Trust To Do The Right Thing	4%	105th	66%	8th	44%
Environment	3%	127th	80%	13th	72%
Social	4%	125th	79%	15th	83%
Proud To Work For	9%	109th	69%	17th	94%
Embarrassed To Work For	3%	120th	76%	6th	33%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	90%	76th	48%	11th	61%
Best-Practices	83%	100th	64%	12th	67%
Performance	19%	154th	99%	18th	100%
Good Experience	18%	78th	49%	14th	78%
Bad Experience	2%	112th	71%	5th	28%
Fit Online	13%	96th	61%	6th	33%