MBBI - Colgate

Colgate scores 70% and is ranked 34th overall. It is 2nd in the Personal Care sector. Colgate's strengths are Quality / Value, ESG and Attitudinal Variables. Its weaknesses are Dependability, CX and Preference.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	11%	45th	28%	10th	56%
Accessible	25%	61st	39%	3rd	17%
Trustworthy	29%	10th	6%	5th	28%
Relevant	21%	50th	32%	6th	33%
Friendly	14%	79th	50%	7th	39%
Innovative	9%	86th	54%	7th	39%
For People Like Me	35%	9th	6%	1st	6%
Dynamic	5%	102nd	65%	7th	39%
Customer Focused	16%	88th	56%	7th	39%
Premium	13%	51st	32%	9th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	14%	66th	42%	6th	33%
Values	5%	76th	48%	8th	44%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	17%	40th	25%	5th	28%
Have Your Back	13%	32nd	20%	3rd	17%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	8%	38th	24%	3rd	17%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	14,361	132nd	84%	9th	50%
Youtube Subscribers	12,100	73rd	46%	7th	39%
Facebook Likes	225,086	103rd	65%	13th	72%
Facebook Followers	215,131	103rd	65%	13th	72%
Mentions	8,609	67th	42%	8th	44%
Authors	6,572	55th	35%	6th	33%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	15%	44th	28%	8th	44%
Negative Sentiment	18%	81st	51%	11th	61%
Neutral Sentiment	67%	97th	61%	11th	61%
Sadnesss	4%	98th	62%	15th	83%
Surprise	0%	158th	100%	18th	100%
Anger	6%	134th	85%	14th	78%
Disgust	18%	10th	6%	8th	44%
Fear	5%	12th	8%	3rd	17%
Joy	28%	30th	19%	5th	28%
Neutral	39%	116th	73%	13th	72%
Female	46%	53rd	34%	9th	50%
Male	54%	110th	70%	12th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	79%	130th	82%	16th	89%
Search Engine Rankings	11,666	118th	75%	18th	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	88%	25th	16%	1st	6%
Logo Recognition	51%	87th	55%	11th	61%
Advertising Seen	11%	87th	55%	9th	50%
Recommend	25%	35th	22%	1st	6%
Net Positive Impression	68%	5th	3%	2nd	11%
Net Negative Impression	2%	140th	89%	10th	56%
Spoken About	4%	112th	71%	7th	39%
Positive Direction	5%	96th	61%	6th	33%
Sponsorship	1%	108th	68%	9th	50%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	37%	39th	25%	1st	6%
Most Likely To Consider	9%	39th	25%	3rd	17%
Current Customer Of	24%	27th	17%	1st	6%
Ever Customer Of	45%	29th	18%	1st	6%
Satisfied	79%	46th	29%	5th	28%
Dissatisfied	1%	143rd	91%	16th	89%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	33%	13th	8%	4th	22%
Very Poor Quality	1%	110th	70%	8th	44%
Good Value	81%	10th	6%	1st	6%
Poor Value	6%	151st	96%	17th	94%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	30%	39th	25%	1st	6%
Negative Impression	2%	136th	86%	14th	78%
Trust To Do The Right Thing	21%	34th	22%	1st	6%
Not Trust To Do The Right Thing	2%	149th	94%	18th	100%
Environment	4%	93rd	59%	9th	50%
Social	5%	86th	54%	7th	39%
Proud To Work For	12%	66th	42%	7th	39%
Embarrassed To Work For	2%	148th	94%	17th	94%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	79%	128th	81%	17th	94%
Best-Practices	58%	157th	100%	18th	100%
Performance	47%	110th	71%	17th	94%
Good Experience	27%	33rd	21%	2nd	11%
Bad Experience	2%	133rd	84%	13th	72%
Fit Online	12%	101st	64%	10th	56%