MBBI - E45

E45 scores 59% and is ranked 69th overall. It is 9th in the Personal Care sector. E45's strengths are Quality / Value, ESG and Awareness. Its weaknesses are Social Media, Preference and SEO.

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Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Leader	11%	49th	31%	11th	61%
Accessible	25%	65th	41%	6th	33%
Trustworthy	36%	7th	4%	2nd	11%
Relevant	19%	68th	43%	8th	44%
Friendly	13%	94th	59%	9th	50%
Innovative	7%	111th	70%	11th	61%
For People Like Me	26%	37th	23%	6th	33%
Dynamic	3%	149th	94%	15th	83%
Customer Focused	17%	77th	49%	4th	22%
Premium	13%	45th	28%	8th	44%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Purpose	17%	50th	32%	3rd	17%
Values	7%	52nd	33%	4th	22%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Can Rely On	20%	27th	17%	2nd	11%
Have Your Back	13%	30th	19%	2nd	11%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
One Preferred	6%	51st	32%	6th	33%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Twitter Followers	0	158th	100%	18th	100%
Youtube Subscribers	2,150	114th	72%	13th	72%
Facebook Likes	21,190	148th	94%	16th	89%
Facebook Followers	21,263	149th	94%	16th	89%
Mentions	5,084	85th	54%	11th	61%
Authors	2,145	91st	58%	12th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Sentiment	7%	126th	80%	17th	94%
Negative Sentiment	8%	132nd	84%	16th	89%
Neutral Sentiment	85%	17th	11%	1st	6%
Sadnesss	4%	98th	62%	15th	83%
Surprise	0%	158th	100%	18th	100%
Anger	9%	112th	71%	7th	39%
Disgust	7%	38th	24%	13th	72%
Fear	4%	26th	16%	6th	33%
Joy	10%	105th	66%	17th	94%
Neutral	66%	45th	28%	3rd	17%
Female	31%	127th	81%	14th	78%
Male	69%	38th	24%	6th	33%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
On-Site Seo	92%	59th	37%	8th	44%
Search Engine Rankings	3,145,326	1st	1%	1st	6%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Unpromted Awareness	78%	87th	55%	13th	72%
Logo Recognition	52%	80th	51%	6th	33%
Advertising Seen	8%	101st	64%	12th	67%
Recommend	23%	45th	28%	5th	28%
Net Positive Impression	64%	16th	10%	5th	28%
Net Negative Impression	2%	151st	96%	15th	83%
Spoken About	6%	92nd	58%	2nd	11%
Positive Direction	6%	79th	50%	3rd	17%
Sponsorship	0%	156th	99%	18th	100%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Ever Choose To Use	32%	60th	38%	6th	33%
Most Likely To Consider	6%	58th	37%	9th	50%
Current Customer Of	13%	63rd	40%	7th	39%
Ever Customer Of	35%	54th	34%	9th	50%
Satisfied	79%	41st	26%	3rd	17%
Dissatisfied	2%	123rd	78%	12th	67%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Very Good Quality	37%	7th	4%	1st	6%
Very Poor Quality	1%	124th	78%	13th	72%
Good Value	72%	25th	16%	6th	33%
Poor Value	9%	116th	73%	11th	61%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Positive Impression	29%	45th	28%	5th	28%
Negative Impression	3%	129th	82%	11th	61%
Trust To Do The Right Thing	19%	38th	24%	3rd	17%
Not Trust To Do The Right Thing	2%	142nd	90%	17th	94%
Environment	5%	79th	50%	7th	39%
Social	7%	69th	44%	5th	28%
Proud To Work For	13%	61st	39%	6th	33%
Embarrassed To Work For	2%	142nd	90%	15th	83%

Question	Score	Rank	Percentile	Sector Rank	Sector Percentile
Accessibility	96%	47th	30%	9th	50%
Best-Practices	83%	100th	64%	12th	67%
Performance	52%	92nd	59%	15th	83%
Good Experience	24%	46th	29%	5th	28%
Bad Experience	1%	152nd	96%	18th	100%
Fit Online	11%	119th	75%	17th	94%